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We found 6,206 results for "Marketing the Law Firm"...

CLE Shouldn't Be the Only Training Mandatory for Attorneys
July 01, 2024
State law bar associations mandate Continuing Legal Education (CLE) for attorneys to ensure that legal professionals remain informed of the evolving laws and to maintain a high standard of professional competence. Unfortunately, "how to be successful" is not taught in law school nor approved as a CLE topic.
CLE Shouldn't Be the Only Mandatory Training for Attorneys
July 01, 2024
Each stage of an attorney's career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.
Putting a Face (and a Voice) to Your Brand
July 01, 2024
Tips for Preparing a Spokesperson An organization's brand is among its most valuable assets. Just as we aim for consistent use of logos or taglines, maintaining control of messaging is an important component of brand management. To that end, it's helpful to establish a spokesperson for media outreach, interviews and more.
Leveraging Law Firm KPIs for Success
July 01, 2024
Measurement is an essential management tool for law firms to monitor performance, manage resources, and highlight areas that need improvement. Utilizing Key Performance Indicators (KPIs) in a law firm is crucial for evaluating performance, profitability, client satisfaction, and overall success.
Hope for 'Spotify Model' for Licensing Content for AI
July 01, 2024
A "Spotify model" of licensing, regulation and royalties could be the answer to the recent slew of lawsuits and future litigation relating to generative artificial intelligence defined by rampant misappropriation of name, image and likeness of individuals, including high-profile celebrities.
5 Ways AI Strengthens Client Relationships and Revenue Generation
July 01, 2024
Maintaining consistent communication with clients can be time-consuming for most law firm professionals. Because balancing this task with other competing responsibilities becomes challenging, the time has never been better for firms to start introducing technology, like AI, to improve their overall business.
It's Not Business Development Or Marketing. It's Business Development And Marketing
July 01, 2024
The common denominator between business development and marketing is the lawyers, who have to be savvy users of both the marketing and business development functions of their firms
Fresh Filings
July 01, 2024
Notable recent court filings in entertainment law.
Colorado Emerges As Pioneer With Consumer AI Legislation
July 01, 2024
The Colorado AI Act, the first of its kind in the country, aims to reshape AI system deployment and development, setting a precedent for other jurisdictions.
Turning Troubled Company Communication Around
July 01, 2024
Effective communication is critical during times of change within a company. But it's possible to turn troubled communication around and transform a potentially negative situation into a positive one. The key is getting out in front of your mistakes with transparency and genuine apologies … easier said than done.

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