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We found 6,382 results for "Marketing the Law Firm"...

The 5-Step Path to Meeting Your Firm's Marketing Goals
September 01, 2019
Law firms of all sizes struggle to define a marketing and business development pathway that strikes the right balance to deliver measurable value at a manageable cost. A well-defined, quantifiable approach (proactive, not reactive) is necessary to execute a law firm's strategy.
Maximize the Impact of Firm Sponsorships with Social Media
September 01, 2019
Pro bono work on an individual level is often not publicized, but the work you do in the community as a firm should be. Here's how to ensure both you and the charities, nonprofits, etc. you're supporting gain the maximum amount of exposure and awareness for their causes.
15 Free Things to Do for Clients That Will Make Them Love You More
September 01, 2019
There is a huge bonus to doing free things for clients at their place of business: You can bring as many lawyers from your firm with you as you like.
Rights and Obligations In Patent Licenses
September 01, 2019
The owner of a commercially successful patent may have competing desires. On one hand, the patent owner wants to protect the patent and secure its maximum benefit; on the other hand, the patent owner wants to avoid enforcement litigation with competitors because it is expensive and puts the patent at risk.
SCOTUS to Address Whether Lanham Act Requires Willful Infringement for Profit Disgorgement
September 01, 2019
The decision in Romag Fasteners v. Fossil will bring welcome uniformity, ending the status quo where eligibility to recover profits under the Lanham Act depends on which court is deciding the dispute
Players on the Move
September 01, 2019
A look at moves among attorneys, law firms, companies and other players in entertainment law.
GDPR & CCPA Are Just the Beginning
September 01, 2019
How Middle Market Companies Can Shore Up Their Data Privacy The most significant overhaul to the EU's data privacy policies in over 20 years, with extraterritorial reach, forced American businesses to remediate, and in some cases, overhaul their data privacy governance programs. But the GPDR was just the beginning. Organizations seeking compliance with the growing number of data privacy regulations will need to remain vigilant, especially for organizations that rely heavily on personal data.
The State of the U.S. Privacy Job Market, 2019: Part Two
September 01, 2019
A Reflection on the Year Behind, the Years Ahead, and Why Privacy Means So Much to Us Part Two of a Two-Part Article Part two of The State of the U.S. Privacy Job Market, 2019 will outline what is happening within service providers, consultancies, and vendors will touch briefly on government agencies and will predict the near-future state of the U.S. privacy job market.
Legal Tech: Litigation Support, E-discovery and the Recovery of Costs
September 01, 2019
The Data Explosion vs. Recovery Model Stagnation For law firms, the pace of exponential growth of data is a substantial problem — mainly due to the fact that the law firm business model of processing, hosting and storing this avalanche of client data, however, has not evolved as quickly as the data itself.
Legal Tech: What GCs Want from Legal Technology
September 01, 2019
Legal Tech Companies Have to Get Out of Their Own Way In Vying for Law Department Adoption The legal technology industry has some significant hurdles to overcome in its increased push to sell into legal departments, general counsel say, admitting they themselves are part of the problem.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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  • The Roadmap of Litigation Analytics
    Litigation analytics can be considered a roadmap of sorts — an important guide to ensure the legal professional arrives at the correct litigation strategy or business plan. However, like roadmaps, litigation analytics will only be useful if it's based on data that is complete and accurate.
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