What the Obama Campaign Can Teach Us About Marketing
January 15, 2009
If, as a marketer, you've ever been involved in a political campaign, then you know that a political campaign is simply another form of marketing. An analysis of the first Clinton campaign for the presidency, with James Carville's core message of '<I>It's the economy, stupid</I>,' made that point very clearly. It was a classic case of <I>positioning</I>. But even that battle was merely a prelude to the campaign that elected Barack Obama ' which was, as well, an inspiring use of positioning.
What Your Firm Can Learn from Toyota
December 23, 2008
Any adjustments we can make to our management style using LEAN processing techniques can significantly beef up a firm's bottom line.
Solving an IP Practice Business Need with Patricia
December 22, 2008
In January 2003, Duane Morris recognized a need to provide a better IP docketing system. The new docketing system needed to be user-friendly and give users the ability to create reports quickly and efficiently. It also needed to provide a flexible solution for incorporating the dockets of lateral hires during the firm's growth cycle and to integrate the firm's nine separate IP docketing databases into a master database. Finally, it was vital that it work well within the firm's existing infrastructure.
<b><i>Product Review:</b></i> Clio, Effective SaaS Practice Management For the Small Firm
November 25, 2008
As a partner in a small firm, I must divide my time between servicing current clients, finding new ones and running the operational side of my small business. In addition, I have three children, so it is essential for me to be able to work from home and office interchangeably. Another challenge is that my client base requires me to travel frequently, which makes it imperative for me to have access to my client data wherever I am, day or night.
SoundExchange Counsel Faces Royalty Skirmishes
November 25, 2008
SoundExchange originated as a division of the RIAA and was spun off as a separate group in 2000 to collect and distribute digital performance royalties. It's the only agency authorized to do so. Today, it represents more than 3,500 record companies and more than 6,000 labels and their artists. Michael Huppe, general counsel for SoundExchange, says music labels and artists will increasingly depend on the performance royalties SoundExchange distributes to survive.
