Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Search

We found 6,128 results for "Marketing the Law Firm"...

Need to Do More with Less? CRM Could Be the Key
March 01, 2024
CRM is foundational to the success of marketing and business development teams because it is precisely the tool that allows the firm to efficiently manage and nurture client and prospect relationships.
Need to Do More with Less? Focus on CRM Success
March 01, 2024
In this era of more with less, marketers desperately need tools to fill in the gaps between more and less. One potential tool should be the firm's customer relationship management software.
Are Recent Regulations Dooming Franchising?
March 01, 2024
In 2024, franchising may need to overcome and work around the recent government regulation that goes to the very heart of the franchising relationship and the way franchise businesses operate,
Generative AI and Law Firm Pricing
March 01, 2024
Generative AI, combined with client education, could signal the slow death knell of the billable hour.
How Current and Future Leaders in Legal are Adapting Their Communication Styles
March 01, 2024
Ari Kaplan speaks with Andrew J. Sherman, a partner with Brown Rudnick, and Ross Guberman, the founder and CEO of LawCatch and the developer of BriefCatch, a software platform designed to elevate legal writing.
Law Firms Are Rethinking Comp Systems to Recruit and Retain High Performers
March 01, 2024
No matter the approach, firms appear to have a common goal in mind when widening the ratio in pay for the highest and lowest-paid partners in order to better recruit and retain high performers.
Global Antitrust Competition Enforcers Are Back, According to Report
March 01, 2024
Labor markets, artificial intelligence and consumer-related issues are going to be under the microscope from antitrust investigators around the globe in 2024, according to a report from Morgan, Lewis & Bockius.
Players On the Move
March 01, 2024
A look at moves among attorneys, law firms, companies and other players in entertainment law.
Using the Three Pillars of Marketing Effectively In Today's Digital Marketplace
March 01, 2024
While our three pillars of marketing have also been greatly expanded (and in some ways the lines between them blurred a bit), they remain solid, fundamental elements of good marketing strategy, despite the increasing complexities of the digital marketing ecosystem.
Is Big Law Ending Its Roller Coaster Ride of Volatility?
March 01, 2024
It's still early in 2024, but law firms may finally be disembarking from a nearly four-year "roller coaster" of volatility, and returning to something that more closely resembles the pre-pandemic era.

MOST POPULAR STORIES

  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
    Read More ›
  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
    Read More ›
  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
    Read More ›