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We found 6,128 results for "Marketing the Law Firm"...

<b><i>Online Extra</b></i><br>Facebook Fine Could Slow Future EU Launches
June 02, 2017
Facebook Inc. received one of its biggest regulatory slaps late last month when European antitrust regulators fined it $122 million for providing misleading statements about its 2014 purchase of WhatsApp. The fine is relatively small compared to Facebook's annual profits, but it does signal a more aggressive regulatory environment in the region.
<b><I>Media & Communications</I></b>: How to Network with Reporters and Potential Referral Sources at an Industry Conference
June 02, 2017
Here is how to effectively network with the reporters who will be serving as moderators at an industry group conference, as well as the panelists and leaders of the industry membership organization sponsoring the programs.
How Analytics Is Shaping the Current and Future Practice of Law
June 02, 2017
Anyone following the news headlines of late is aware that artificial intelligence (AI) is being heralded as the technology that will transform industries far and wide — including the legal profession. The evolution of technology in the practice of law today has already led to significant advances in data analytics and data visualization, each of which are having a significant impact on legal work.
Changing Compensation Strategies Put Partners Under Pressure
June 02, 2017
<b><I>Firms Are More Willing Than Ever to Frequently Adjust Pay to Hold on to Their High Performers</I></b><p>The legal profession has never been more cutthroat. As the race for revenue intensifies, firms are putting more pressure on their partners to perform in a number of criteria. If they don't, it will be reflected in their compensation, title and possibly their place in the firm.
Personal Branding for Business Development
June 02, 2017
Which approach to business development — the old-fashioned personal touch or the electronically connected — is more effective at capturing the attention and legal business of potential clients? The answer is both.
<b><I>Voice of the Client</I></b>: Why Put Clients on Mute?
June 02, 2017
According to the author: "Having conducted hundreds of in-person client feedback interviews, I can say without reservation that clients would welcome — and prefer — a call or meeting focused on what the firm is doing well, what it could be doing better, and how the firm can provide more value."
Alternative Legal Services Providers: Changing Buyer Perceptions
June 02, 2017
A common perception of today's legal services industry is that buyers of legal services have many more choices because legal services are disaggregating and unbundling. No longer are law firms the only option for clients with legal work; they now have a wider menu of providers from which to choose.
The State of Data Breach Litigation and How to Avoid It
May 02, 2017
The number of records compromised in data breaches in 2016 increased an astounding 86% over 2015 breaches. This has led to numerous data breach litigations in the civil and regulatory context. What are the major cases and trends from 2016? And what can organizations do to try to reduce their risks of breaches and litigations?
State of the Industry: E-Discovery and Cybersecurity
May 02, 2017
<b><i>Part Two of a Three-Part Article</b></i><p>Examining the current similarities between e-discovery and cybersecurity and details how the history of e-discovery mirrors the present of cybersecurity and is a predictor of future patterns in the cybersecurity staffing market.
Sixth Circuit Trims Bank's Good-Faith Defense to Fraudulent Transfer Claims
May 02, 2017
<b><I>Part One of a Two-Part Article</I></b><p>The issue of what constitutes a good-faith defense to a fraudulent transfer claim is a murky question that has produced a wide variety of reported decisions from appellate courts over the years. But a recent Sixth Circuit opinion sheds some clear light on a complicated fact pattern.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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