Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Search

We found 6,128 results for "Marketing the Law Firm"...

ESG-Related Risks On the Rise
March 01, 2024
Nearly one-quarter of in-house attorneys surveyed by Norton Rose Fulbright say their companies' ESG-related risk exposure increased in 2023, and 27% expect it to get worse in 2024.
All the News That's Fit to Pinch: 'NYT v. OpenAI'
February 01, 2024
The emerging cases by authors and copyright owners challenging various generative AI programs for using copyrighted materials are certain to create new troubles for the courts being asked to apply the fair use doctrine to this important new technology.
To Benefit from Cyber Insurance Coverage in France, Don't Forget to File a Complaint
February 01, 2024
Since April 2023, French regulation makes the payment of insurance compensation in case of cyberattacks conditional on the filing of a complaint within a reduced time frame. This regulation has been enacted in the context of the French government decision to fight against the resurgence of cyberattacks, together with ransom demands, which have a significant impact on the economy.
All the News That's Fit to Pinch
February 01, 2024
The emerging cases by authors and copyright owners challenging various generative AI programs for using copyrighted materials are certain to create new troubles for the courts being asked to apply the fair use doctrine to this important new technology.
How AI Has Affected PR
February 01, 2024
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
Strategic Planning for 2024: New Considerations for Legal Industry Leaders
February 01, 2024
The business landscape over the last few years has been changing at an ever-increasing speed, and 2024 promises to be no different. To effectively navigate the challenges and opportunities that present themselves, leaders need to adopt a fresh approach to strategic planning.
Workplace Experience and Preparing for the Future of Work
February 01, 2024
As the world ushers in a new era post-pandemic of hybrid operations, it's really no surprise that workplace experience is a top, strategic lever law firm leaders are driving in conjunction with re-envisioning the space their professionals are occupying.
Are Your Business Development Resolutions Already Falling Flat? Re-Engage by Prioritizing Your Internal Network
February 01, 2024
As we mark the close of the first full month of 2024 and you sheepishly think back to those idle business development resolutions, I challenge you to look back at your goals and identify tactics in utilizing your internal firm network and resources to propel your business development priorities forward.
15 Business Development Things You Can Do in 20 Minutes or Less
February 01, 2024
You can both work hard and market successfully just by investing a few minutes each day. So here are 15 things you can do in less than 20 minutes that can really pay off for you.
Strategic Planning for 2024: New Considerations for Legal Industry Leaders
February 01, 2024
The business landscape over the last few years has been changing at an ever-increasing speed, and 2024 promises to be no different. To effectively navigate the challenges and opportunities that present themselves, leaders need to adopt a fresh approach to strategic planning.

MOST POPULAR STORIES

  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
    Read More ›
  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
    Read More ›
  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
    Read More ›