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We found 6,128 results for "Marketing the Law Firm"...

Big Law Heads Home
April 02, 2017
<b><i>Will It Work for Your Firm?</b></i><p>Flexible working arrangements support greater productivity and employee engagement while enhancing millennials' personal well-being, health and happiness, according to a survey by Deloitte. And what do employers get for giving millennials this flexibility? Loyalty.
<i><b>Online Extra</b></i><br> Are Law Departments Letting Law Firms Off the Hook When it Comes to Cybersecurity?
April 02, 2017
It is time for a reality check on cybersecurity. Our research has focused on the threat that data breaches present to law firms and law departments independently, but the interplay between cybersecurity at law firms and law departments is increasingly impossible to ignore.
Get Your Attorneys To Write: Eleven Tips
April 02, 2017
One of the toughest aspects of content marketing is generating content on a reliable basis. The bad news is you cannot take attorneys out of the process completely because they are the subject matter experts. The good news is you can use various tactics to motivate and help them to produce good content.
Is Your Firm's Partner Comp Spread Too Narrow?
April 02, 2017
It is fast becoming an imperative for elite firms to widen the range of their partner compensation. Too narrow a range allows competitors with wider ranges to lure away the most commercially successful partners.
A Primer for the Entertainment Industry on the Use of Blockchain Technology
April 01, 2017
This article familiarizes lawyers with cryptocurrency and, particularly, the enabling blockchain technology, methodologies and systems.
Lessons Learned from a Quarter Century in Legal Marketing
April 01, 2017
Words of wisdom for lawyers in all phrases of their careers.
Proposed Partnership Regulations Create Estate and Charitable Tax Planning Opportunity
April 01, 2017
The New Year and the New Administration has areas of taxation estate planning and philanthropy on the front burner. No one is sure what will be happening with the minority discounts regulations in turmoil and proposed guidance of the modification of charities partnership interest and unrelated business taxable income (UBTI). By integrating a number of tried and tested tools, we may create a platform for substantial savings.
Emails Do Not End in Handshakes
March 02, 2017
The adage, “emails do not end in handshakes” has never been more true. Here's why.
The Science and Magic of Content Marketing
March 02, 2017
The ins and outs of content marketing.
Online Editorial Calendars Can Get You Published This Spring
March 02, 2017
Why online editorial calendars are crucial.

MOST POPULAR STORIES

  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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