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We found 6,128 results for "Marketing the Law Firm"...

Using Gamification to Drive Business Development Performance
March 02, 2017
How to use gamification for business development.
Cybersecurity: Law Firms Are Coming Up Short
March 02, 2017
An ALM Survey Reports Disturbing Information
What You Need to Know to Get Started with Privacy Shield Certification
March 02, 2017
If your company maintains operations in the European Union or is U.S. based but obtaining personal data from European citizens, you will need to strongly consider obtaining certification under the new Privacy Shield framework. Certification began in August 2016, and will make compliance with EU privacy laws when transferring data to the U.S. possible for the immediate future.
Lawyers Can Innovate with Design Thinking
March 02, 2017
In a legal setting, Design Thinking can be used by the lawyer to match his or her client's needs to what is legally and practically achievable in order to create a successful business or problem-solving strategy.
Is Your Law Firm Running 'Encryption Light?'
March 02, 2017
With so many warnings to lawyers about transmitting unsecured email and attachments, it can be difficult to understand the solutions available and how they differ. Some may improve security but make communications cumbersome. If too cumbersome, users seek a way to work around them or choose less powerful tools.
Pre-1972 Recordings Case Against Sirius In GA Hits Spotlight
March 02, 2017
A few days before the Second Circuit published its decision ordering the dismissal of Flo & Eddie's closely watched class-action lawsuit against Sirius XM Radio over the use by the satellite provider of pre-1972 sound recordings, the Georgia Supreme Court heard arguments in a class action case against iHeartMedia over its use of pre-1972 sound recordings.
Third-Party Money Launderers<br><i><font size="-1">The FBI Takes a Second Look</i></font>
March 02, 2017
Each year, the U.S. government secures more than 1,200 money-laundering convictions. Now, the Federal Bureau of Investigation (FBI), at least, is setting its sights with renewed vigor on those who help criminal organizations and terrorists conceal billions in illicit funds.
Cyber Spies: In-House Legal Fights Back Against Cyberespionage
March 02, 2017
<b><i>An Exploration of the Modern Cyberespionage Threat and How In-House Legal Departments Are Fighting Back</b></i><p>Though faced with limited legal remedies, counsel are coming up with creative new ways to go after cyberespionage actors, and partnering with an array of cyber professionals and government agencies to combat the threat.
The 'Soft Underbelly' of Cybersecurity Meets Legal Ethics
March 02, 2017
Legal departments for business organizations rate cybersecurity, regulation and ethics compliance among their chief concerns, and they are well aware of surveys showing law firms to be the "soft underbelly" of business security due to weakness of their cybersecurity.
Landlord Solutions For Avoiding Uncertainty
March 02, 2017
<b><i>Key Considerations When Negotiating Personal Guarantees to Commercial Real Estate Leases</b></i><br>In today's commercial real estate market, uncertainty is about the only real thing that is certain. In this period of flux, where landlords no longer enjoy the same position of strength and leverage they once had over prospective tenants, it is critical to try and negotiate independent guarantees that best suit each particular deal and (hopefully) hedge against the downside of a potential tenant default and resulting litigation.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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