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We found 6,128 results for "Marketing the Law Firm"...

Do Your Employment Practices Violate Antitrust Law? They Might!
March 02, 2017
Did you know that your employment practices could violate antitrust law? This is the message to be gleaned from joint guidance recently issued by the FTC and the DOJ Antitrust Division. The Agencies issued this guidance to remind employers that, like any other market, the job market is subject to antitrust laws.
The Digital Transformation of Equipment Financing<br><b><i><font="-1">Beyond eLeasing and eSignatures</b></i></font>
March 02, 2017
The ever-increasing popularity of digital electronic signatures (eSignatures) for entering into equipment leasing and financing transactions without the use of paper documents (eLeasing) is compelling lessors, banks and others competing in the market for equipment financing to re-evaluate and transform the structure of their entire operating platforms.
<b><i>Online Extra</b></i><br>Are You Ready for the New China Cybersecurity Law?
March 02, 2017
<b><i>A Consilio Survey Found 75% of Legal Tech Professionals Are Unfamiliar with the Law, But Multinational Companies Can Still Prepare Before the June Implementation</b></i><p>In December 2016, China passed a comprehensive Cybersecurity Law, expanding the country's data localization requirement once it goes into effect this June and sparking heated debate among Chinese lawmakers. Some experts say even more legislation could be on the way.
IP News
March 02, 2017
Federal Circuit Affirms Grant of a Preliminary Injunction Despite PTAB's Final Written Decision<br>Federal Circuit: Proving Derivation Requires a Showing That All Limitations Were Conceived and Communicated
Death of DOL Fiduciary Rule May Not Be Imminent
March 02, 2017
If one follows the recent onslaught of articles and blogs, Donald Trump's election to the presidency has placed a target squarely on the back of a DOL rule that imposes a fiduciary standard on those who provide investment advice in connection with employer retirement plans and IRAs. Yet reports of the rule's demise may be premature.
Top 10 Equipment Acquisition Trends for 2017
March 02, 2017
Compiled through industry research, industry participants' expertise and ELFA member input, the trends are designed to help businesses and other organizations as they execute their equipment acquisition strategies during the coming year.
Three Things Law Firms Should Consider When Using Website Metrics
March 02, 2017
<b><i>Google Analytics Can Prove a Useful Tool in Helping Firms Draw More Clients</b></i><br>Many law firms proclaim their excellence by touting top lawyers from prestigious schools and decades of courtroom success. While these facts still afford some strategic advantages, an effective content marketing strategy is another way to gain an edge over your competition in today's legal market.
Long-Term Leases In PA
March 02, 2017
In a case decided on Oct. 17, 2016, the Commonwealth Court of Pennsylvania rejected a long-standing position taken by the Pennsylvania Department of Revenue dealing with when renewal periods must be added to the initial term of a lease for realty transfer tax purposes.
Will the CT Supreme Court Reinvent Design Defect Law?
March 01, 2017
<b><i>Part Two of a Two-Part Article</b></i><br>A continuation of the discussion regarding the fact that the Connecticut Supreme Court is currently considering whether the state should abandon its traditional strict product liability standard for design defect claims and replace it with section 2(b) of the Restatement (Third) of Torts, which requires plaintiffs to prove the manufacturer's foreseeability of harm, and prove the effectiveness of a reasonable alternative design in order to recover damages for product-caused injuries.
Engaging Lawyers in a Profitable Speaking Initiative
March 01, 2017
The focus of this article is on the public speaking aspect of the content marketing initiative. It provides suggestions that readers can share with motivated attorney presenters who wish to improve results from speaking efforts.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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