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We found 6,128 results for "Marketing the Law Firm"...

<i>Sales Speak</i><br>Business Development Best Practices: Client Teams
February 01, 2017
All about Client Teams and how to make them work to your advantage.
<font size="-1"><i>At the Intersection</i></font><br>Lawyers Are Ignoring A Vital Business Development Tool
February 01, 2017
When we teach and discuss Legal Project Management (LPM), we stress that the last of LPM's five basic steps, Post Project Review, not only is every bit as essential as the first four steps, it can be an extraordinarily powerful business development lever, as well.
'Potential Client' Conflict Issues: Six Tips for Avoiding Them<br><b><i><font size="-1">Part Three of a Three-Part Article</font></b></i>
February 01, 2017
Problems can arise for attorneys and their clients when a lawyer consults with a third party but ultimately is not retained. As the author discussed in Parts One and Two of this article, communication with such a potential client might disqualify the lawyer from representing his or her current client. Following are his six tips for avoiding this problem.
<i>Forest Capital</i><br><i><font size="-1">Is It a Case of UCC Article 8 Versus 9?</i></font>
February 01, 2017
Institutions that maintain and manage securities accounts for businesses and other customers perform a critical function for the securities and lending…
Optimizing Your Legal Career<br><i><font size="-1">The Role of Professional Recruiters</font></i>
February 01, 2017
Ongoing, active management of your legal career is essential. As such, every successful law firm partner should develop a long-term exclusive relationship with a top-notch, knowledgeable recruiter.
Will the CT Supreme Court Reinvent Design Defect Law?<br><font size="-1"><b><i>Part One of a Two-Part Article</b></i></font>
February 01, 2017
Despite the long-standing principle in Connecticut that product liability law is premised on strict liability, the state's Supreme Court is now considering whether it should abandon its strict product liability premise for design defect claims, and replace it with section 2(b) of the Restatement (Third) of Torts.
Accidental Franchises<br><i><font size="-1">When Licensing Deals Take a Surprising and Unwanted Turn</i></font>
February 01, 2017
There is no universal definition of a franchise; a franchise in one state may not be a franchise in another and a relationship that constitutes a franchise under federal law may not meet a state law definition of a franchise, or vice-versa. As a result of this confusing statutory patchwork, the creation of accidental franchises is a common, albeit unwelcome, occurrence.
Social Media Scene: How to Transform Your Rainmakers Into Social Media Rock Stars
February 01, 2017
How to transform your rainmakers into “social media rock stars.”
<i>Media & Communication</i><br>Top 10 Lessons From the Rise of 'Fake News'
February 01, 2017
The serious implications of “fake news,” and how to protect your firm.
Monitoring for Recovering Lost Revenue<br><font size="-1"><i>Pricing Groups Can Be a Good Starting Point</i></font>
February 01, 2017
Most firms are building pricing groups as the place to start addressing this pain. This is certainly a good starting point, but if your firm is pricing and not monitoring, you've actually got a problem.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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