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We found 6,128 results for "Marketing the Law Firm"...

Going Green in Commercial Leasing
October 14, 2016
Millennials have started altering consumer trends and pushing for sustainable offerings. In this environment, it becomes important for landlords and tenants alike to make a large, positive environmental impact by constructing and leasing facilities that are more energy efficient.
Brokerage Commissions
October 14, 2016
When negotiating the terms of a new relationship with a leasing broker, an owner of a multi-tenant commercial property or a tenant seeking to sublease its space may be presented with a written brokerage agreement that is lengthy and complex. The amount of commission payable and the time and manner of that payment can be difficult to discern from boilerplate provisions.
Four Ways Big Data Can Help Win Your Next Case
October 14, 2016
Analyzing data and providing the right kind of data is critically important to every aspect of legal activities. When you're expecting data to act as a secret weapon in the sales process, the courtroom, or to provide a strong foundation for your firm, the quality of your information is priceless. To uphold your firm's integrity and ensure its success, it's time to get your staffers off Google and arm them with data intelligence.
Truth, or Big Data Dare
October 13, 2016
With all of society's technological advancements, it is a bit shocking that there has only been ONE technology ever developed to sniff out lies. The polygraph, invented in 1921, has barely advanced since.
Board of Editors
October 06, 2016
Accounting and Financial Planning for Law Firms Lawrence L. Bell Advisors, LLC, Kensington, MD Wayne Berkowitz Berdon LLP, New York James…
<b><i>Voice of the Client:</i></b> Not If, But When Your Fortune 500 Client Goes Out of Business
October 01, 2016
When lawyers and marketers think about losing clients, they think primarily of being displaced by another law firm or, these days, by technology, in-sourcing, or an alternative service provider ' or even having the relationship partner take the client with her to another firm. But what if that big client was no longer buying from anyone?
Marketing Tech: 10 Technologies That Will Make You Smarter and Faster (and Better Looking!)
October 01, 2016
If you needed any proof at all that we're living in an online world, this one simple fact should confirm it: There are over two million apps in the Apple store for iOS devices. Which make the most sense for you?
<b><i>Leadership:</i></b> How to Create a Collaborative Law Firm Culture
October 01, 2016
Retaining valuable talent, as many readers likely know, means staying connected to the clients. But, especially at the mid and junior levels of the firm, retaining talent can be as complicated and as simple as creating a collaborative culture.
3D Printing and Product Liability in the U.S. and UK
October 01, 2016
The potential for product liability claims concerning objects created via 3D printing is obvious. Last month, the authors discussed some of these. Now, they look at how the law is developing in two countries ' the United States and Great Britain ' as their legal systems attempt to assign liability to the correct actors.
<b><i>At the Intersection:</i></b> 'Get a GRIP' on Collaboration
October 01, 2016
While Google's People Analytics Division has been able to spotlight some prerequisites for a climate of collaboration, it has not defined practical action steps for implementing effective collaboration. So all across the legal profession, frustrated leaders' voices continue to ask, "What exactly do I do?"

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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