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We found 6,128 results for "Marketing the Law Firm"...

Social Media Scene: 2016 -- The Year Everything Changed in Social Media Marketing
October 01, 2016
Three megatrends culminated in online business development in 2016, requiring attorneys to change their digital marketing tactics and to re-focus on what produces results.
IP News
October 01, 2016
Federal Circuit: Actual Controversy Existed When Patent Owner Did Not Know Existence of Specific Products<br>Federal Circuit Upholds Prosecution Estoppel Determination<br>
Tallying States' Activity on Fantasy Sports
October 01, 2016
New York Attorney General Eric Schneiderman had declared online fantasy sports a form of illegal gambling, ordering industry giants DraftKings and FanDuel to shut down operations in a state that generated about 10% of the companies' revenues. The companies countered by suing. Then, faced with enormous legal costs, the companies chose a second course of action. They would pursue state legislation to legitimize their operations while offering consumer protection language ' and a cut in revenues ' in return.
Executive Presence
October 01, 2016
Lawyers who exhibit "executive presence" are more likely to make partner, to gain clients' trust and loyalty, and to receive referrals from others. This article discusses what executive presence is and how you can learn it.
Marketing Tech: Unfiltered Impressions
September 01, 2016
For the second consecutive year, Ari Kaplan Advisors conducted independent anonymous interviews with corporate law department leaders, among others, between Jan. 13, 2016 and Jan. 29, 2016. Their responses are easily applicable to law firms, which are often delivering similar services and even competing with litigation support and technology providers.
Sullivan & Worcester's Advancement Think Tank
September 01, 2016
This article explores a firm's content development initiative experiment from the marketing and professional development perspectives. A group of about eight senior associates, known as SWATT (Sullivan &amp; Worcester's Advancement Think Tank), were charged with developing the content. Here is their story.
Three-Way Stop: Project Management, Technology and Process Improvement
September 01, 2016
Legal Project Management has seen an explosion of interest from the legal industry in recent years. It has been touted as the key to efficient legal work and a cure-all for the woes of fixed fees, fee caps, and lawyers who blow budgets. But what are the drawbacks?
The SEC Whistleblower Program
September 01, 2016
Last month, in Part One of this article,we examined the overall structure, operation and experience of the SEC's Whistleblower program over the first five years of its operation. In Part Two herein, we take a closer look at how the Office of the Whistleblower (OWB) processes Whistleblower claims, and we examine the claim decisions rendered through April 2016.
Seventh Circuit Takes the Road Less Traveled, and Looks to the Substance of ' 546(e)
September 01, 2016
In a surprise decision, the Seventh Circuit declined to follow the "plain meaning" approach adopted by other circuit courts, and rejected an opportunity to expand the safe-harbor protections afforded by Bankruptcy Code section 546(e) to protect "securities transactions" in the private market.
U.S. Firms Expand into Latin America at a Record Pace
September 01, 2016
Recent data reveals that Latin America is the fastest-growing emerging market for Am Law 200 firms. The reason for U.S. firms' growing interest in the region is clear: Many Latin American economies boast above-average GDP growth and strong economic ties to the U.S. and Europe.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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