Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Search

We found 6,128 results for "Marketing the Law Firm"...

The Indispensable Role of Litigation Analytics in Modern Class Action Practice
January 01, 2024
The need for precise, accurate, and comprehensive data analysis is paramount in class action litigation, where the stakes are high and the complexities manifold. At the heart of this change is the rising tide of litigation analytics.
What Does 2024 Hold for Cybersecurity?
January 01, 2024
Our annual poll of experts on the trends and developments to watch out for in 2024 in AI, data privacy, cybersecurity, e-discovery and more.
What You Don't Measure You Can't Improve: AI from the View of an Applied Scientist
January 01, 2024
We caught up with an actual, real-life scientist, Jeremy Pickens, Head of Applied Science at Redgrave Data, for a Q&A that ran the gamut from a history of AI, to how one becomes a data scientist, the difference between AI in consumer industry and legal, what we can expect from AI in 2024, LLMs on acid, and more.
A Race Against Time: Mastering the Art of Timely Lawsuit PR
January 01, 2024
News publications want to report verdicts and judgments the day they are handed down. Waiting to contact the media until after your case is decided means you've missed numerous opportunities to publicize your great work.
Start 2024 By Considering The Synergy Between Retirement and Succession Planning
January 01, 2024
Attorney retirement and succession planning are critical issues that are often overlooked at the management level of law firms. A key question arises: What should come first, retirement or succession planning? Although they go hand in hand, many firms avoid addressing both.
Chambers & Partners: What's New After Sale
January 01, 2024
On Nov. 10, 2023, Abry Partners, a leading North American middle market private equity firm, announced that it had acquired Chambers & Partners for $449 million from Inflexion, the UK private equity firm that purchased Chambers in 2018. What will this mean?
Tips to Great Legal Marketing in 2024
January 01, 2024
It's a new year and as always, the prognosticators are prognosticating, and the forecasters are forecasting. And the predictions for 2024 are all over the place.
Marketing the Law Firm Is Going Digital Only. Here's What You Need to Know.
January 01, 2024
The final print edition of Marketing the Law Firm will be our January issue.
Law Firms Embracing 'Hoteling' to Save On Office Lease Costs
January 01, 2024
While new to law firms, hoteling strategies are line with the practices of companies in other verticals where hoteling and 100% work flexibility have been successfully in place for some time.
Start 2024 By Embracing the Synergy Between Retirements and Succession Planning
January 01, 2024
Attorneys retiring and succession planning are critical issues are often overlooked at the management level of law firms. A key question arises: What should come first, retirement or succession planning? Although they go hand in hand, many firms avoid addressing both.

MOST POPULAR STORIES

  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
    Read More ›
  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
    Read More ›
  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
    Read More ›