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We found 6,128 results for "Marketing the Law Firm"...

How Likely FTC's Comments On Copyright & AI May Become Policy
January 01, 2024
The FTC said that the misuse of training data like infringing on a work's copyright license is tantamount to unfair competition, thus implicating consumer protection with copyright policy and securing the agency's jurisdiction in the regulatory space.
Nurture Your Clients To Develop, and Deepen, Relationships
January 01, 2024
Business development is, first and foremost, about people and your relationships with these people. While marketing and visibility activities (speaking, writing, etc.) are critical, it's the people who ultimately make the hiring decisions. As a lawyer, while time is rarely on your side, developing your Nurture System will help you strengthen and deepen your important relationships in ways that are sustainable and effective.
Players On the Move
January 01, 2024
A look at moves among attorneys, law firms, companies and other players in entertainment law.
How CRE's Asset Classes Performed In 2023
January 01, 2024
It was widely believed that the US would be in a recession by now, but that is not the case – it's one of several 2023 forecasts that didn't play out exactly how many thought it would.
Advantages and Limitations of a Two-Tier Partnership Structure
January 01, 2024
The two-tier partnership structure has gained wider acceptance as a key tool for increasing profitability, as well as talent acquisition and retention. Let's explore how this model is reshaping law firm dynamics, offering new opportunities and challenges in the war for legal talent.
Fresh Filings
January 01, 2024
Notable court filings in entertainment law.
Fed Holds Rates and Signals Cuts In 2024
January 01, 2024
The news is good. However, it doesn't look like what some in CRE might want, which is a return to ultra-low interest rates and high leverage.
Lack of Transparency In SEC Settlement Penalty Calculations May Frustrate Self-reporting
January 01, 2024
SEC settlements often lack explanation as to how the civil monetary penalties were calculated per the statutory framework or why such penalties were appropriate under the circumstances. This lack of transparency tends to create market confusion and may frustrate certain behavior the SEC seeks to encourage, namely self-reporting.
The Importance of Cyber Vigilance: Control Liability and Litigation Exposure
December 01, 2023
This article covers cyber trends and tips for organizations to explore in order to be better equipped to anticipate and respond to cyber incidents before a devastating breach occurs. The outcome? Diminished chance of class action activity, compliance violations, lost business, and mounting costs.
Experience Management: Platform vs. Best of Breed
December 01, 2023
Should your firm buy into a platform and capitalize on those efficiencies and integrations, or should you go "best of breed," seeking out the best solutions for each business problem your firm is trying to solve with technology and create integrations where needed? Here are some thoughts on the platform versus best of breed paths when it comes to experience management.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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