Changing Reporter Landscape Affecting Legal Marketing
April 01, 2023
It's not your grandmother's legal marketing department. It's not even your mother's. For a marketer focused on media relations, the journalistic landscape is very different now and it affects the practice of media relations. For just as legal marketing departments have been growing, newsrooms have been shrinking. So what's a lawyer and her PR guy to do?
The Impact of Local Law 97
March 01, 2023
Local Law Number 97 was enacted by the City of New York to achieve reductions in greenhouse gas emissions by 2050. This is accomplished by requiring buildings to retrofit their systems with more energy efficient systems or purchase certain permitted carbon offsets.
The Impact of New York's Greenhouse Gas Law
March 01, 2023
New York City's Local Law Number 97 was enacted to amend the New York City Charter and Administrative Code to achieve reductions in greenhouse gas emissions by 2050. This is accomplished by requiring buildings to retrofit their systems with more energy efficient systems or purchase certain permitted carbon offsets.
Fair Use of Embedded Content on Social Media
February 01, 2023
The change in character of social media, from purely social communication to a mixture of the social and commercial, has had knock-on effects for courts applying traditional legal principles, notably, the application of copyright law.
Is Trademark Protection Going to the Dogs?
January 01, 2023
The Ninth Circuit held in VIP Prods. LLC v. Jack Daniel's Properties that VIP's "Bad Spaniels" dog toy mimicking the appearance of a Jack Daniels whisky bottle was protected expression under the First Amendment. The Supreme Court granted cert in November 2022 to consider the principal question whether humorous use of another's mark on a commercial product should be assessed under Rogers or the traditional multipart test of likelihood of confusion.
What's In Store for Bankruptcy In 2023?
January 01, 2023
Practitioners Weigh In
If anyone was holding out hope for a tidal wave of corporate bankruptcies in 2022, it's time to abandon ship. If that was part of your 2023 budget, don't get on the ship altogether.
10 Legal PR Predictions for 2023
December 01, 2022
As we come into the holiday season, PR professionals will have to adapt and pivot with all the variables to think about ways to satisfy 2023 PR trends and get their client in the spotlight.
Ideas to Generate Business Development and PR Collaboration In Remote and Hybrid Environments
November 01, 2022
It's important for marketing, BD and PR to have a shared understanding of the firm's brand, positioning, financial goals and related KPIs to succeed in reaching and resonating with the firm's targeted audiences. Making the time to connect and collaborate here will lead to a clearer understanding of the opportunities, pain points and bottlenecks in your firm as they relate to marketing, BD and PR.