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We found 6,128 results for "Marketing the Law Firm"...

Identifying and Articulating Your Differentiator
September 01, 2024
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions While humility is incredibly important in business and law, it is equally important to identify and articulate what you do well — really well — in your practice. Those who can ascertain, embrace and communicate their differentiator(s) will be well-positioned for steady practice and client growth.
Approving Attorney Opinion Letters In Lieu of Title Insurance Is Trending, But Use With Caution
September 01, 2024
Despite being more affordable than title insurance, attorney opinion letters should be used with caution when replacing title insurance. The costs savings associated with this practice might not justify the additional risk associated with it.
Bankruptcy Court Creates Potential Loophole for Cannabis Businesses Seeking Ch. 7 Protection
September 01, 2024
With a growing leniency in denying motions to dismiss for asserted violations of the Controlled Substances Act and the anticipated rescheduling of cannabis, it appears that bankruptcy relief may become a viable option even for plant-touching and cannabis-related businesses.
5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)
September 01, 2024
Smaller law firms can significantly increase their chances of competing with large "Goliaths" by bringing an industry focus, maximizing their digital footprint, building processes and systems around the pitch/proposal process, looking backwards for strengths, and engaging in social media.
Fresh Filings
September 01, 2024
Notable recent court filings in entertainment law.
PA Court: Vacant Lot Valueless Without Zoning Variance
September 01, 2024
The Pennsylvania Commonwealth Court affirmed a decision by the city of Philadelphia's Zoning Board of Adjustment (ZBA) that a real estate developer's evidence established an unnecessary hardship because it proved that the property, a vacant lot that needed costly environmental remediation, was practically valueless without the granting of a variance under the Philadelphia Zoning Code.
The Eight Things Journalists Love and Why They Matter
September 01, 2024
Knowing how to present your article idea, pitch or press release to a journalist is the key to transforming your news into a headline. Whether you're aiming for coverage in print, online or on TV, understanding what journalists are looking for can dramatically increase your chances of getting media coverage.
The Top Rated Bull and Bear CRE Markets
September 01, 2024
Trepp named its top choices for bull and bear CRE metro markets and did the same for the single most property type and metro combination, during July 2024. The firm is trying to identify what drives positive and negative investor sentiment.
Rulings On SEC Crypto Enforcement Actions Raise More Questions Than Answers
August 01, 2024
A decision in the SEC's enforcement case against Ripple Labs was hailed as vindication for the industry's position that the SEC lacks the proper legal authority to regulate crypto. However, several conflicting rulings followed. So where does the crypto industry go from here? The answer is not so simple.
FTC to Investigate Use of 'Surveillance Pricing'
August 01, 2024
The FTC describes "surveillance pricing" as a "new frontier" made possible by advances in artificial intelligence and machine learning. The agency says it wants to learn how surveillance pricing affects privacy, competition and consumer protection.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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