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August 27, 2003

Recent developments in entertainment law.

How Compulsory License For Internet Might Help Music Industry Woes

August 27, 2003

Sales of recorded music in the United States and throughout the world have declined for three consecutive years. Three of the five major record companies are now reportedly for sale. Lay-offs are decimating record industry professionals.

Courthouse Steps

August 27, 2003

Recently filed cases in entertainment law, straight from the steps of the Los Angeles Superior Court.

Clause & EffectHow To Determine Duration Of Band Member Agreements

August 27, 2003

How the duration of an exclusive band member agreement is counted can be a pivotal point of dispute for a member who wishes to leave a group. This can be further complicated if the term of the band agreement is tied to a recording agreement.

Cameo Clips

August 27, 2003

Recent cases in entertainment law.

On the Job: In Large Marketing Operations, Think Small

August 26, 2003

Whether increases in staff and responsibility come through consolidation, market growth or merger, many law firm marketing departments are facing issues brought on by their larger size. The best advice in most situations is to 'think small.'

Research Notes

August 26, 2003

The BTI Consulting Group, Boston, MA just released the results of a new survey of law firm Chief Marketing Officers (CMOs). The results are based on telephone interviews conducted during the first quarter of 2003 with the CMOs of 62 AmLaw 200 firms.

Ask the Coach

August 26, 2003

This month's questions: Q: Like many firms, we struggle with the ability to cross-sell our firm's services. How can we change lawyers' attitudes and beef up our cross-selling efforts? Q: How can we stimulate more referrals from our sources?

Best Practices in Law Firm Marketing:Think Strategically and Tactically for Maximum Results

August 26, 2003

So, based on the advice given last month, you've developed a strategic, firm-wide plan and coupled it with strong research efforts. Your firm has adopted approaches that will help differentiate it, not merely through expertise, but also through client service, and you've placed attorney training and coaching at the top of your 'must-do' list. Now it's time to tackle some nagging concerns ' globalization and a flagging economy ' and to consider implementing new tactics (and adapting existing ones) to improve your client acquisition and retention efforts.

Is Your Firm Using Its Practice Groups To Maximum Advantage?

August 26, 2003

Practice groups are a common fixture in most mid- to large-sized law firms. Many firms use them in administrative or 'traffic cop' roles. However, marketers can use PGs to help market not only the attorneys within those groups, but the firm as a whole.

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