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We found 6,128 results for "Marketing the Law Firm"...

The 5 Top Law Firm Business Development Trends of 2023
August 01, 2023
As firms strive to remain competitive in an increasingly crowded marketplace, marketing and business development professionals can and should play a critical role in driving growth and helping generate revenue.
Hidden Gems: Enliven Your Well-Being Programs By Thinking Outside the Box
August 01, 2023
Well-being at law firms has gotten boring. Sorry, but it's true. You tend to see the same topics over and over: fitness, mindfulness, substance use, etc. By thinking outside the box, you can offer well-being programs your people will find exciting, impactful, and irresistible.
Consolidation: Coming to a Firm Near You?
August 01, 2023
Automate Onboarding & Offboarding Processes for Smoother Transitions Questions about the role of AI in the legal market continue to dominate current headlines, but firm consolidation remains a big part of the transformation the industry is undergoing. And yes, technology and automation are playing key parts in this. As firms merge or acquire others to expand their capabilities and client base, a streamlined approach to attorney onboarding and offboarding has become essential.
New Report: The Expanding Influence of Legal Operations
August 01, 2023
Ari Kaplan interviewed 50 legal operations professionals to better understand how they are adapting to today's legal, business, and operations landscapes, including examining the effect of contract lifecycle management tools and the rise of analytics and artificial intelligence on their law departments.
Legal Marketers and Business Developers Are Bullish On AI
August 01, 2023
As buzz around artificial intelligence continues to grow, law firm leaders are by and large taking a cautious approach. But when it comes to the marketing and business side of the legal industry, leaders are bullish about the prospects of AI assisting their overworked teams, with many actively exploring possible applications, if not using them already.
'All Messages Matter': Crisis Insights from Law Firm Marketing Pros
August 01, 2023
In June, when the internal emails of former Lewis Brisbois partners were leaked to the New York Post a month after the partners, along with over 100 other attorneys, left the firm to start their own, it offered another lesson to learn in crisis management.
The Intersection of Generative AI and Copyright Law
August 01, 2023
Whether prompted to write a corporate slogan, create music, generate works of art and advertisements, or summarize a book — GAI can do it all. However, its increasing popularity means that users of GAI programs face substantial intellectual property risks — particularly when businesses use GAI for marketing and other public-facing purposes.
More Lawsuits Enter AI/Content Creators War
August 01, 2023
The litigation warfront over the use of entertainment content in artificial intelligence software is rapidly escalating.
Fresh Filings
August 01, 2023
Notable court filings in entertainment law.
Players On the Move
August 01, 2023
A look at moves among attorneys, law firms, companies and other players in entertainment law.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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