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We found 6,128 results for "Marketing the Law Firm"...

Reducing Cognitive Load and Enhancing Marketing Productivity with AI
August 01, 2024
While law firm marketing professionals are apt to experience cognitive load, the squeezing of marketing departments to do more with less is certainly exacerbating the potential for cognitive load and making the case for AI even stronger.
Elevate Your Thought Leadership: Strategies for Impactful Influence
August 01, 2024
Proving your status as an influencer in your industry is the most effective way to stand out in a crowded market. Thought leadership is not a destination but rather a journey of constant evolution and contribution to the collective knowledge of your industry.
The Double-Edged Sword of Discounting Corporate Legal Fees: Weighing Profitability Against Client Retention
August 01, 2024
This article delves into the multifaceted implications of discounting corporate legal fees, exploring both the potential benefits and the risks associated with this strategy.
Client Retention: Grabbing the Low-Hanging Fruit
August 01, 2024
This article explores the importance of client retention, strategies to nurture client relationships, and how to leverage those relationships for business development.
What Financial Questions Should You Ask Your Client?
August 01, 2024
If you open the door to helping clients with financial planning, it can also make sense that a law firm might address the same concerns internally. In that case, the financial planning questions a forward-thinking attorney might ask of a client are also questions that attorney should be considering in their own life.
SEC Crypto Enforcement Actions Raise More Questions Than Answers
August 01, 2024
A decision in the SEC's enforcement case against Ripple Labs was hailed as vindication for the industry's position that the SEC lacks the proper legal authority to regulate crypto. However, several conflicting rulings followed. So where does the crypto industry go from here? The answer is not so simple.
Cap Rate Misery Impacts CRE Investors
August 01, 2024
The low cap rate regime became a game of musical lifeboats on the Titanic and the big question was, who would get stuck without a lifeboat as the mighty ship sank?
A Midsize and Boutique Go-to-Market Checklist
August 01, 2024
Midsize and boutique firms can significantly increase their chances of competing with large "Goliaths" by building the right systems and processes to streamline pitches and awards, increase realization rates/partner point values, and reduce staff turnover.
Do FL and CA Talent Agency Law Cover Social Media Influencers and Esports Talent?
August 01, 2024
If the definition for "artist" under Florida's Talent Agencies Act applies to influencers and esports players, then likely a lot of unlicensed representatives are in violation of the state's statute — and the penalties are pretty serious.
The Future of the SEC's Climate Change Disclosure Rules If Regulatory Polices Are Reversed
August 01, 2024
Depending on the results of the election in November, there may be major reversals in securities regulation and SEC policies. In particular, the SEC's much discussed and much litigated climate disclosure rules may be abandoned by a Trump SEC.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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