Adapting for Success: Strategic Insights for Law Firms in 2025 and Beyond
December 01, 2024
The legal industry is at an inflection point, grappling with challenges that range from rising client demands to technological disruption. There are five critical areas where firms can take a proactive, strategic approach, including actionable insights and recommendations for navigating 2025 and beyond.
The Top 7 Marketing Trends Legal Marketers Need to Watch In 2025
December 01, 2024
As we move into 2025, legal marketers face a rapidly evolving landscape where technology, data, and client expectations intersect — and it’s just the right time of year for making lists! Here are the top 7 trends we are seeing as shaping the future of legal marketing in the coming year.
Trends In Outsourcing: How Suppliers Are Meeting Demands In a Challenging Talent Market
December 01, 2024
In an era where skilled professionals are in high demand and hard to find, companies across industries are increasingly turning to outsourcing partners to fill critical roles. The outsourcing landscape has evolved significantly, shifting from a cost-saving measure to a strategic partnership that helps organizations meet their talent acquisition goals.
4 Steps to Safeguard Against Individual Liability for Data Security Failures
December 01, 2024
With cyberattacks on the rise and class actions arising from cyberattacks being filed at an increased rate, executives and board members increasingly face the risk of being individually targeted in lawsuits brought by class action plaintiffs and governmental bodies alleging individual liability for data security failures.
Marketing Is a Marathon, Not a Sprint: Plan Ahead for Long-Term Success
December 01, 2024
Law firms can’t expect immediate results from their marketing programs. Just like you can’t go out and run a marathon in a day without the careful work of preparing for it, you can’t launch a single marketing program and expect immediate sales. Marketing requires strategy, endurance, and consistent effort over time. A sprint mindset may bring temporary gains, but a marathon approach builds long-lasting relationships, brand equity, and sustainable growth.
Navigating ‘Click to Cancel’ Regulations
December 01, 2024
Automatic renewals have become a preferred method of goods and service delivery for many businesses, particularly in the context of e-commerce. The patchwork of state and federal laws and regulations makes absolute compliance a difficult proposition for many companies. In a purported effort to provide clarity to companies regarding their compliance obligations in this space, the FTC recently finalized its Rule Concerning Recurring Subscriptions and Other Negative Option Programs. While the Final Rule has reached the last stage of the FTC’s rulemaking process, questions remain.
Creating an LPM Function Is the Start — Implementing It Is the Goal
December 01, 2024
On the one hand, Big Law is locked in this endless struggle to compete on metrics: revenue per lawyer; billable hours; realization rates, and of course profit per equity partner. The fact that these are all the wrong metrics to define success is a separate discussion. On the other hand, many of these firms don’t have profitability models. And even those who do, struggle to implement them. This is super-important, so let’s break this down.
Fresh Filings
December 01, 2024
Notable recent court filings in entertainment law.
