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We found 6,128 results for "Marketing the Law Firm"...

Mindset for Happiness: Retrain Your Brain
June 01, 2023
Happiness is not a permanent feature or personality trait, but a more fleeting, changeable state. Progress on our professional and personal goals can make us feel happier and more satisfied with life. The pursuit of happiness can be a goal, but it is important to remember that happiness is not permanent, and it is normal to experience negative thoughts and emotions.
How to Handle Layoffs from a PR and Crisis Management Perspective
June 01, 2023
No industry is immune from layoffs in a global (and shrinking) economy, and law firms must prepare for this highly delicate situation to hit home. Handling layoffs from a PR and crisis management perspective requires sensitive, transparent and clear communication.
AI Regulation: What's Coming and What You Need to Do
June 01, 2023
Part One of a Two-Part Article Despite the steady growth of global AI adoption, there is no comprehensive federal legislation on AI in the United States. Instead, the U.S. has a patchwork of various current and proposed AI regulatory frameworks. It is critical for organizations looking to harness this novel technology to understand these frameworks and to prepare to operate in compliance with them.
AI Considerations for In-House Counsel
June 01, 2023
Having an AI policy that outlines acceptable use, and documenting assessments that establish that AI systems are used in a manner consistent with the policy and that the benefits outweigh potential harms, can go a long way in managing legal and reputational risk.
4 Pitfalls To Avoid In Legal Operations (and How to Deal With Them)
June 01, 2023
For legal stakeholders seeking to take their existing legal operations programs to the next level or start new programs from scratch, there are a few all-too-easy traps that can stunt growth, cost political capital and cause headaches. Having a strategic plan, budget and critical executive buy-in is not enough to avoid these four common issues.
How to Implement Generative AI at Your Organization
June 01, 2023
AI language models are trained on massive amounts of data to function and improve. The more data the model is trained on, the better it gets at detecting patterns, anticipating what comes next, and producing realistic text. Right now, however, there are few controls in place to stop these models from scraping personal and private information from people and business.
Four Legal Ops Traps That Can Stunt Growth
June 01, 2023
For legal stakeholders seeking to take their existing legal operations programs to the next level or start new programs from scratch, there are a few all-too-easy traps that can stunt growth, cost political capital and cause headaches. Having a strategic plan, budget and critical executive buy-in is not enough to avoid these four common issues.
Law Firms Saw Moderate Revenue Growth In Q1 Despite Challenging Demand Environment
June 01, 2023
Strong inventory levels at the end of 2022 helped the law firm industry post moderate average revenue growth during the first quarter of 2023, though the demand environment remains challenging for law firms.
ITC General Exclusion Orders Targeting All Importers Are On the Rise
June 01, 2023
In recent years, the ITC has issued more General Exclusion Orders (GEOs) than in the past. For importers of products potentially implicated by a requested GEO, the GEO can be a major threat even if the importer is not a respondent in the case.
Client Development Through Law Firm Health & Hygiene: A Practical Guide
June 01, 2023
Your clients are what they are, clients. The idea that they can be turned into bigger clients by you developing them is a myth. If you need to develop yourself to make your clients bigger — such that they send you more of their business more often — how do you go about it?

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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