How To Fail At Internet Marketing
November 02, 2005
For large and small firms, regardless of practice area, use of the Internet to attract new business can be one of the most productive and efficient forms of business development. Internet marketing ' Web sites, search engine ranking, e-mail campaigns, and the like ' is targeted, operates on a wide geographic scale, and can produce valuable leads while the lawyers are generating billable hours, vacationing, or doing other activities. <br>However, because it is a relatively new medium for law firm marketing, effective use of the Internet is not widespread. There are many myths and misunderstandings about how it works and what will succeed, and what the future holds. Here is a list of some of the best ways to fail at Internet marketing.
Keeping Partners Engaged In Associate Development
November 02, 2005
Firms have good reasons for offering formal associate development programs such as law firm universities and mentoring programs. Clients expect trained associates and associates expect training. Formal programs, often with full-time staff support, can effectively deliver training to groups of associates.
Net News
November 01, 2005
U.S. Senators Turning Up Heat on Peer-to-Peer Pirates Lawmakers pushed federal authorities last month to crack down on peer-to-peer (P2P) services that…
The Six Habits of Highly Effective Risk Management Programs
November 01, 2005
For years, a consistent front-runner on the best-seller list has been Steven Covey's, "<i>The Seven Habits of Highly Effective People</i>." Failure to be "highly effective" in managing risk can imperil drug and device manufacturers. Today's litigation is formidable. Personal injury attorneys are well connected, constantly seeking "The Next Big Thing" in product liability litigation. Many firms specialize in suing drug and device companies. There are networks on Internet forums and at legal conferences built around "how to" workshops on suing specific devices, drugs or manufacturers.
Ownership Of The Internet
November 01, 2005
In commerce, as we Americans are more or less reminded on our paper currency, transactions are divided into two domains: Those that are government-controlled, and those that are privately controlled. Depending on the type of transaction that is involved between parties, different constitutional rights are applicable. <br>That said and established, let's consider that growing alchemy of the ether realm that mixes expression and the maintenance and control of the Internet. In particular, if the Internet is nongovernmental, then it may generate terms-of-use agreements to prohibit political speech. But if the Internet is governmentally controlled, then Internet users have a First Amendment right to use it for public speech.
Balanced Access
November 01, 2005
Due process in the Information Age means leveling a dynamic playing field. As courtrooms are being wired for computer access, jurors and litigants are opening the courthouse doors just enough to allow the Internet inside. These online excursions are challenging current notions of fair trial and equal justice.
Music Piracy Defendants Fighting Back
November 01, 2005
In the last year ' particularly in the last 6 months ' a growing number of defendants have refused to settle music industry suits, challenging what they allege are groundless lawsuits filed by the Recording Industry Association of America (RIAA).
Feed Me!
November 01, 2005
If you are not yet using RSS, you are missing out on the single best way to get news and updated information via the Internet.
Cameo Clips
November 01, 2005
Recent cases in entertainment law.
<b>Anatomy of a Practice:</b> Washington, DC's Jenner & Block Builds Music and Movie Client Base
November 01, 2005
Three years ago, the closest most lawyers at Jenner & Block came to the entertainment industry were the compact discs its partners bought or the movies its associates rented. But now, Jenner & Block has been tapped to solidify the industry's role on the Web, edging out law firms with longer histories representing publishing and production companies. Add that to Jenner & Block's recent victory as lead Supreme Court counsel in <i>MGM Studios v. Grokster</i>, and the firm is quickly shaping up as a prominent player in the expanding industry.
