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We found 6,128 results for "Marketing the Law Firm"...

IP Considerations for ITC General Exclusion Orders
June 01, 2023
In recent years, the ITC has issued more General Exclusion Orders (GEOs) than in the past. For IP owners facing infringing imported products from numerous elusive sources, a GEO can be a powerful remedy to tackle all infringing products at once.
The Future of the Office Real Estate Market
June 01, 2023
It appears that at least some form of hybrid work schedules — much more than existed pre-pandemic — are likely here to stay. How these increased trends may impact the office market and demands for office space in the foreseeable future remains to be seen.
Players On the Move
June 01, 2023
A look at moves among attorneys, law firms, companies and other players in entertainment law.
Securing License for Internet Artificial Intelligence
June 01, 2023
As AI increasingly interpenetrates internet transactions, licensing interest expands. The licensing of internet AI intellectual property is stymied because legal difficulties such as the proper assessment of the jurisdiction for the licensing agreement and the nature of the internet including the proper identification of the parties for the licensing agreement.
Why Law Firms and 3Ls Alike Should Consider Deferring
June 01, 2023
We can expect that soon some enlightened Big Law firms will level with their incoming associates (or at least the corporate ones) and explain that market conditions are such that the firm cannot assure them of the volume of work necessary for their normal growth and development and, accordingly, the firm is offering a stipend (and health insurance) to those who choose to defer for a year.
U.S. Law Firm Leasing At Record Highs
June 01, 2023
After a slump during the pandemic, U.S. law firm leasing activity hit a record level in 2022, and activity boomed during the first quarter of 2023 with leasing volume higher than in any previously recorded Q1, a new report finds.
3 Common Pitfalls Lawyers Face Without Legal Analytics
May 01, 2023
Without the right tools, even the most skilled lawyers can fall victim to common pitfalls that can cripple their performance and success. This article discusses three of these pitfalls and how legal analytics can help lawyers stay ahead of the competition and provide the best counsel to their clients.
ChatGPT & Generative AI: Everything You Need to Know, Part 2
May 01, 2023
Part Two of a Two-Part Article Part One of this article briefly detailed what "generative AI" tools like ChatGPT are and provided an overview of key legal considerations, including by looking forward to upcoming AI-specific legislation in the EU and the U.S. Part Two looks at AI-specific laws and the path forward for firms wanting to use AI in practice.
Securing License for Internet Artificial Intelligence
May 01, 2023
The licensing of internet AI intellectual property is stymied because legal difficulties such as the proper assessment of the jurisdiction for the licensing agreement and the proper identification of the parties for the licensing agreement. However, the primary issue is that normally the licensor is a computer program, hence not a legal person.
Mapping Your Content for Potential Clients' Planning Stage
May 01, 2023
At the "unawareness" stage of the buyer's journey, potential clients may not have (or don't know they have) a legal problem that requires a lawyer. They may not be "on the road." Yet it's important to consider prospects at this stage in your content planning, in part because clients can go from "not really looking" to "considering options" very quickly when the need for legal services arises.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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