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We found 6,128 results for "Marketing the Law Firm"...

Tips for Complying with ABA and State Rules On Attorney Advertising
August 01, 2024
If legal marketing professionals are looking for the absolutely clear and consistent rules about attorney advertising that every firm can or should follow, know that the search is futile because the states not only modified the rules but called them by other names including codes, guidelines, standards, oaths, principles, pillars or tenets.
Playing Field Grows for Sports Law Practices
August 01, 2024
More law firms are betting on growing their sports practices amid recent changes in amateur and professional sports, finding it hard to ignore the multi-practice work that teams and leagues can bring to lawyers.
Big Law In NYC Looking for Smaller, New Class A Spaces
August 01, 2024
Overall this year, law firms have been more likely to leave their current spaces and relocate, but they continue opting for smaller spaces.
SEC Whistleblower Short Sellers
August 01, 2024
The position that short sellers should be denied the benefits of their critically important whistleblowing efforts is short-sighted and contrary to the notions of our capitalistic markets. Moreover, it will serve only to disincentive a vital constituency of the SEC Whistleblower Program, which, in turn, will degrade the effectiveness of the SEC's enforcement program.
IOC and Paris Attorneys Combatting Trademark Abuse at the Olympics
August 01, 2024
As the Paris Olympic Games get underway, trademark attorneys for the International Olympic Committee and Paris organizing committee will be working to protect the Olympic brand.
Crafting a Crisis Communications and Mitigation Strategy for Law Firms
August 01, 2024
Think of having a crisis communication strategy like insurance — you hope you never have to use it but are relieved to have it when you need it. In crafting this strategy, companies need to weigh various factors such as the nature of the crisis, the values and expectations of their stakeholders, and the potential impact on their reputation.
Email Communication Can Establish Good Relationships As Well As Your Personal Brand
August 01, 2024
How we opt to communicate in emails, whether we personally know the recipient or not, can go a long way toward not only forging a good working relationship with the recipient, but establishing a strong personal brand.
Players On the Move
August 01, 2024
Notable recent court filings in entertainment law.
LJN Quarterly Update: 2024 Q2
July 24, 2024
The LJN Quarterly Update highlights some of the articles from the nine LJN Newsletters titles over the quarter. Articles include in-depth analysis and insights from lawyers and other practice area experts.
Leveraging Law Firm KPIs for Business Success
July 01, 2024
Utilizing Key Performance Indicators (KPIs) in a law firm is crucial for evaluating performance, profitability, client satisfaction, and overall success. Understanding which attorneys are the most profitable, which matters are the most lucrative, and the cost of acquiring new clients is crucial for making informed business decisions.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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