Is Your e-Communication Being Read?
Any way you look at it, e-communication gives you and your firm exposure in an existing or potential client market. Unlike other communication delivery methods, e-communication is the one place a law firm can actually see specific results ' from who received the communication, to whether that person actually viewed the e-mail or forwarded it on to someone else.
Technology Changing the Litigation Game
There's no mistaking that new technologies are transforming the practice of litigation. Technology can overlook the time-tested interpersonal styles that facilitate skills development, but it can also offer a leg up when it comes to seamless client service and flexible schedules, a trademark that is here to stay as more Gen Ys enter the workforce with an innate expectation of using these tools. The successful litigator must temper the tension between the obvious personal and professional benefits of taking full advantage of new technology and the corresponding loss of face-to-face interaction.
Microsoft's New Office 2007 File Format Is More Than an Upgrade
In March 2008, Microsoft received approval on its new OpenXML file format from the ISO, a step Microsoft says is "proof it is willing to make once-proprietary technology work openly with competing programs." Good riddance! The old binary format was a mess and didn't play well with other applications.
The Struggle over Net Neutrality
In impassioned language more appropriate to international conflict, political debate or, at the very least, the cosmic struggles of comic-book superheroes and villains, a debate about "net neutrality" continues to rage in legal and business publications, on the Internet and in blogs throughout the world.
Communicating Effectively with Colleagues and Clients
Are you a successful communicator? Are you thriving at your firm and with your clients by raising your communication bar and keeping it high? The following four principles will enable you to improve your effectiveness when communicating orally or in writing with colleagues and clients.
Rules Governing Fax and E-mail Ads
The importance of having a robust compliance policy to review the content of proposed advertisements is well-known and widely accepted. But what may not be as familiar is the need for a separate policy focused on the means of disseminating such advertising.
Firms: What Is Your Brand Saying About You?
Big changes bring big challenges for marketing. The current generation of legal marketer is experienced in serving clients who want more. Now we have to create a service that provides more with less. What can we rely on to help us do this? Our brand.
Law Firm Intelligence: Researching the Economy
In the December, 2008, issue of Marketing the Law Firm, we began a series entitled "Researching the Economy." The discussion continues this month with a look at client-potential research.
