Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Search

We found 6,224 results for "Marketing the Law Firm"...

Getting Search Engine Optimization Right
October 30, 2008
On Aug. 13th, a techie blogger named Oilman posted an article entitled, "Shame Shame Shame Findlaw," accusing the legal behemoth of violating Google's guidelines. Within hours, Findlaw was pilloried by the Search Engine Optimization blogosphere. Google dropped FindLaw's Page Rank from a 7 to a 5. The controversy unveiled Findlaw's SEM Advantage program ' which was essentially an agreement to sell a link from FindLaw.com to a law firm's Web site for up to $2,500 a month for the sole purpose of improving that site's search results, and is in violation of Google's Webmaster Guidelines.
<b>Special Issue:</b> The Fourth Annual MLF 50: The Top 50 Law Firms in Marketing and Communications
October 30, 2008
Now more than ever, marketing should take center stage ' and for 50 firms it has ' I'm a believer!
The Future Value of Today's Inventory
October 30, 2008
Most law firm managers understand intuitively that the value of inventory (both WIP and A/R) degrades over time, but by how much and how quickly? The ability to understand and answer these two questions is the first step in preparing a realistic, forward-looking valuation model ' one that can identify opportunities and drive action.
Franchises Face Economic Turmoil
October 30, 2008
Although the fallout from the financial crisis is yet to be complete, the franchise industry seems to be weathering the storm fairly well to date. However, franchise attorneys say that caution is the order of the day and that an extended economic downturn could raise tensions between franchisors and franchisees.
A Discussion on Partner Capital
October 29, 2008
In a July issue of The National Law Journal, there was a lead article titled, "Firms Ask Partners to Pony Up." That article sparked questions from clients of our firm, Altman Weil, Inc., regarding law firm capital structures. This article pulls together a number of the issues we have been dealing with recently.
New Jersey's Truth-in-Music Law Challenged
October 29, 2008
Vocal groups from the 1950s don't just fade away ' they splinter into separate acts that go on to fight over which is a true descendant of the original. In the U.S. and Canada, there are no fewer than 10 groups performing as The Drifters, or some minor variation. To help fans separate bona fide artists from pretenders, New Jersey and 26 other states have passed the "Truth in Music Act," forbidding performers to advertise themselves as affiliated with a recording group unless they demonstrate the connection by specified means.
SEC Guidance On Company Web Site Use
October 29, 2008
Over the last several years, rapid developments in technology and the Internet have significantly enhanced the quantity and quality of e-commerce, products and information available to the public. One area of online business interaction, though, that particularly benefited recently is the information that corporate investor can find on a company's Web site. In August, the SEC, acknowledging the significant technological advances since the SEC last provided guidance on Internet issues relating to the Securities Act of 1933, issued an interpretive release providing updated guidance on the disclosure of investor information on company Web sites.
Web Site Terms and Conditions
October 29, 2008
It was Henry Ford, not Marlon Brando or Don Corleone, who once famously said: "The customer can have any color he wants so long as it's black." Unfortunately for e-commerce buyers, however, the rules imposed on them by the fine print and deep links usually known as "Terms and Conditions" often leave as little room to negotiate as early Ford buyers once had.
Delaware Chancery Court Allows Board to Abandon Sales Process
October 29, 2008
Earlier this year, the Delaware Chancery Court dismissed a claim by shareholders of First Niles Financial, Inc., alleging that the directors breached their fiduciary duty by abandoning a sales process, despite receiving offers that its financial adviser found to be "within a range supported by its financial models.
Law Firms 'Building a Case' for Automated e-Procurement Solutions
October 29, 2008
Procure-to-Pay automation technology has finally come of age as a user-friendly, flexible, and cost-effective strategic business solution. It is a solution that can ease pressures from the law firm partnership by decreasing the cost of doing business.

MOST POPULAR STORIES

  • Role and Responsibilities of Practice Group Leaders
    Ideally, the objective of defining the role and responsibilities of Practice Group Leaders should be to establish just enough structure and accountability within their respective practice group to maximize the economic potential of the firm, while institutionalizing the principles of leadership and teamwork.
    Read More ›
  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
    Read More ›
  • The Article 8 Opt In
    The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
    Read More ›