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We found 6,421 results for "Marketing the Law Firm"...

Communicating Effectively with Colleagues and Clients
March 30, 2009
Are you a successful communicator? Are you thriving at your firm and with your clients by raising your communication bar and keeping it high? The following four principles will enable you to improve your effectiveness when communicating orally or in writing with colleagues and clients.
Rules Governing Fax and E-mail Ads
March 30, 2009
The importance of having a robust compliance policy to review the content of proposed advertisements is well-known and widely accepted. But what may not be as familiar is the need for a separate policy focused on the means of disseminating such advertising.
Technology in Marketing: The Top 10 E-mail Newsletter Design Best Practices
March 30, 2009
If your law firm is distributing e-mail newsletters to clients, it's not enough to just click "send." To ensure that you are maximizing the experience of your subscribers, and thereby promoting loyal readership, you need to consider "best practices" in e-mail design.
Firms: What Is Your Brand Saying About You?
March 30, 2009
Big changes bring big challenges for marketing. The current generation of legal marketer is experienced in serving clients who want more. Now we have to create a service that provides more with less. What can we rely on to help us do this? Our brand.
Law Firm Intelligence: Researching the Economy
March 30, 2009
In the December, 2008, issue of Marketing the Law Firm, we began a series entitled "Researching the Economy." The discussion continues this month with a look at client-potential research.
Professional Development: An Effective, Individualized Approach to Business Development Training
March 30, 2009
The author's firm recently teamed with Akina Corp. to roll out a training program that builds on this broader view of business development. This article briefly describes the program, and highlights feedback they have received.
The Place to Network: Knocking on the Right Doors
March 30, 2009
Opportunity knocks when you least expect it ' but will it knock when the economy is in freefall and the legal profession is seeing some of its worst layoffs ever? The answer is ' maybe ' if you network!
The Road to Leadership for Women in Law
March 30, 2009
There's been a lot of talk about leadership, especially inside the ranks of women who aspire to hold powerful positions within law firms. This article is not aimed at those women, but how leadership outside the confines of one's practice can take center stage in attaining the personal satisfaction that often leads to a successful career.
Parting Friends?
March 30, 2009
Perhaps the most troubling decision for any partnership's management committee is the determination to force partners from the partnership. This article examines what law firms can do to assist their partners as they show them the door.
Prepare Now for Whistleblower Complaints
March 30, 2009
In a little publicized section of the Consumer Product Safety Improvement Act of 2008 ("2008 Act"), employees in virtually every corner of the consumer products industry were given the right to file lawsuits claiming their employer retaliated against them for having raised consumer product safety concerns.

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  • Bankruptcy Sales: Finding a Diamond In the Rough
    There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
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  • Supreme Court Asked to Assess Per Se Rule Tension in Criminal Antitrust
    In recent years, practitioners have observed a tension between criminal enforcement of the broadly written terms of the Sherman Antitrust Act of 1890 and the modern Supreme Court's notions of statutory interpretation and due process in the criminal law context. A certiorari petition filed in late August in Sanchez et al. v. United States, asks the Supreme Court to address this tension, as embodied in the judge-made per se rule.
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  • Restrictive Covenants Meet the Telecommunications Act of 1996
    Congress enacted the Telecommunications Act of 1996 to encourage development of telecommunications technologies, and in particular, to facilitate growth of the wireless telephone industry. The statute's provisions on pre-emption of state and local regulation have been frequently litigated. Last month, however, the Court of Appeals, in <i>Chambers v. Old Stone Hill Road Associates (see infra<i>, p. 7) faced an issue of first impression: Can neighboring landowners invoke private restrictive covenants to prevent construction of a cellular telephone tower? The court upheld the restrictive covenants, recognizing that the federal statute was designed to reduce state and local regulation of cell phone facilities, not to alter rights created by private agreement.
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