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We found 6,330 results for "Marketing the Law Firm"...

Getting Search Engine Optimization Right
On Aug. 13th, a techie blogger named Oilman posted an article entitled, "Shame Shame Shame Findlaw," accusing the legal behemoth of violating Google's guidelines. Within hours, Findlaw was pilloried by the Search Engine Optimization blogosphere. Google dropped FindLaw's Page Rank from a 7 to a 5. The controversy unveiled Findlaw's SEM Advantage program ' which was essentially an agreement to sell a link from FindLaw.com to a law firm's Web site for up to $2,500 a month for the sole purpose of improving that site's search results, and is in violation of Google's Webmaster Guidelines.
<b>Special Issue:</b> The Fourth Annual MLF 50: The Top 50 Law Firms in Marketing and Communications
Now more than ever, marketing should take center stage ' and for 50 firms it has ' I'm a believer!
The Future Value of Today's Inventory
Most law firm managers understand intuitively that the value of inventory (both WIP and A/R) degrades over time, but by how much and how quickly? The ability to understand and answer these two questions is the first step in preparing a realistic, forward-looking valuation model ' one that can identify opportunities and drive action.
Franchises Face Economic Turmoil
Although the fallout from the financial crisis is yet to be complete, the franchise industry seems to be weathering the storm fairly well to date. However, franchise attorneys say that caution is the order of the day and that an extended economic downturn could raise tensions between franchisors and franchisees.
A Discussion on Partner Capital
In a July issue of The National Law Journal, there was a lead article titled, "Firms Ask Partners to Pony Up." That article sparked questions from clients of our firm, Altman Weil, Inc., regarding law firm capital structures. This article pulls together a number of the issues we have been dealing with recently.
New Jersey's Truth-in-Music Law Challenged
Vocal groups from the 1950s don't just fade away ' they splinter into separate acts that go on to fight over which is a true descendant of the original. In the U.S. and Canada, there are no fewer than 10 groups performing as The Drifters, or some minor variation. To help fans separate bona fide artists from pretenders, New Jersey and 26 other states have passed the "Truth in Music Act," forbidding performers to advertise themselves as affiliated with a recording group unless they demonstrate the connection by specified means.
SEC Guidance On Company Web Site Use
Over the last several years, rapid developments in technology and the Internet have significantly enhanced the quantity and quality of e-commerce, products and information available to the public. One area of online business interaction, though, that particularly benefited recently is the information that corporate investor can find on a company's Web site. In August, the SEC, acknowledging the significant technological advances since the SEC last provided guidance on Internet issues relating to the Securities Act of 1933, issued an interpretive release providing updated guidance on the disclosure of investor information on company Web sites.
Web Site Terms and Conditions
It was Henry Ford, not Marlon Brando or Don Corleone, who once famously said: "The customer can have any color he wants so long as it's black." Unfortunately for e-commerce buyers, however, the rules imposed on them by the fine print and deep links usually known as "Terms and Conditions" often leave as little room to negotiate as early Ford buyers once had.
Delaware Chancery Court Allows Board to Abandon Sales Process
Earlier this year, the Delaware Chancery Court dismissed a claim by shareholders of First Niles Financial, Inc., alleging that the directors breached their fiduciary duty by abandoning a sales process, despite receiving offers that its financial adviser found to be "within a range supported by its financial models.
Law Firms 'Building a Case' for Automated e-Procurement Solutions
Procure-to-Pay automation technology has finally come of age as a user-friendly, flexible, and cost-effective strategic business solution. It is a solution that can ease pressures from the law firm partnership by decreasing the cost of doing business.

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  • The 'Sophisticated Insured' Defense
    A majority of courts consider the <i>contra proferentem</i> doctrine to be a pillar of insurance law. The doctrine requires ambiguous terms in an insurance policy to be construed against the insurer and in favor of coverage for the insured. A prominent rationale behind the doctrine is that insurance policies are usually standard-form contracts drafted entirely by insurers.
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  • Abandoned and Unused Cables: A Hidden Liability Under the 2002 National Electric Code
    In an effort to minimize the release of toxic gasses from cables in the event of fire, the 2002 version of the National Electric Code ("NEC"), promulgated by the National Fire Protection Association, sets forth new guidelines requiring that abandoned cables must be removed from buildings unless they are located in metal raceways or tagged "For Future Use." While the NEC is not, in itself, binding law, most jurisdictions in the United States adopt the NEC by reference in their state or local building and fire codes. Thus, noncompliance with the recent NEC guidelines will likely mean that a building is in violation of a building or fire code. If so, the building owner may also be in breach of agreements with tenants and lenders and may be jeopardizing its fire insurance coverage. Even in jurisdictions where the 2002 NEC has not been adopted, it may be argued that the guidelines represent the standard of reasonable care and could result in tort liability for the landlord if toxic gasses from abandoned cables are emitted in a fire. With these potential liabilities in mind, this article discusses: 1) how to address the abandoned wires and cables currently located within the risers, ceilings and other areas of properties, and 2) additional considerations in the placement and removal of telecommunications cables going forward.
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