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We found 6,128 results for "Marketing the Law Firm"...

Legal Tech: E-Discovery: Three Key Metrics Critical to Who Wins and Loses E-discovery Talent
November 01, 2022
There are three key industry metrics that have, and will continue to, articulate how law firms, service providers, software companies, and corporations compete for and win (or lose) talent in e-discovery: speed of hire, compensation inflation, and workforce evolution (remote vs in-office; contract vs direct hire).
Ideas to Generate Business Development and PR Collaboration In Remote and Hybrid Environments
November 01, 2022
It's important for marketing, BD and PR to have a shared understanding of the firm's brand, positioning, financial goals and related KPIs to succeed in reaching and resonating with the firm's targeted audiences. Making the time to connect and collaborate here will lead to a clearer understanding of the opportunities, pain points and bottlenecks in your firm as they relate to marketing, BD and PR.
Unseen Champions: Hiring for Long-Term Success
November 01, 2022
In the current talent war, many law firms are hunting for talent with a focus on traditional "industry experience" and prestigious educational backgrounds as familiar criteria in their candidate search process. But what if law firms are missing high value talent — on both the legal and administrative side — that may be right under their nose?
Outsourcing and the Difference Between Service and Hospitality
November 01, 2022
Today we see outsourcing accelerating as the pandemic has served to highlight the traditional benefits of outsourcing: cost reduction, flexibility, expertise and efficiency. But providers need to do something more to increase satisfaction rates among their law firm clients.
Players On the Move
November 01, 2022
A look at moves among attorneys, law firms, companies and other players in entertainment law.
Hiring for Long-Term Success
November 01, 2022
Many law firms are hunting for talent with a focus on traditional "industry experience" and prestigious educational backgrounds as familiar criteria in their candidate search process. But what if law firms are missing high value talent — on both the legal and administrative side — that may be right under their nose?
Cybercrime and Bankruptcy: The Crypto Winter
November 01, 2022
It comes as no surprise that the crypto winter has reinforced the perception of critics that digital currencies are "risky, flawed and unproven digital financial instruments." This article analyzes the state of the cryptocurrency market and examines the impact of cybercrimes and crypto bankruptcies on the current market.
The Difference Between Service and Hospitality
November 01, 2022
Today, we see outsourcing accelerating as the pandemic has served to highlight the traditional benefits of outsourcing: cost reduction, flexibility, expertise and efficiency. But providers need to do something more to increase satisfaction rates among their law firm clients.
Fresh Filings
November 01, 2022
A look at moves among attorneys, law firms, companies and other players in entertainment law.
Are You Stuck With the Hasty Tech Decisions Made In Crisis Mode?
November 01, 2022
In March 2020 and the months immediately following, many firms found themselves scrambling to implement tools that would meet the needs of new remote work realities. Understandably, many of these decisions were done quickly without the normal level of due diligence. Now, the same firms are realizing that those hasty, though necessary, decisions should be revisited or undone.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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