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We found 6,365 results for "Marketing the Law Firm"...

A Look At Disney's International Legal Team
September 29, 2008
For Peter Wiley, the Walt Disney Co.'s European head of legal, these are interesting times. His employer, one of the most iconic companies in the world, is engaged in a drive to expand internationally and take the House of Mouse into the digital age.
'360' Agreements Reflect Industry's Economic Shift
September 29, 2008
During the last few years, recording artists have been entering into so-called "360 agreements" with record companies and entertainment corporations in increasing numbers, changing the relationship that existed for decades among artists and major labels. Instead of focusing solely on sales of recorded music, the record companies now are sharing, through these agreements, in performers' income from a 360-degree range of professional activities. These developments reflect the difficulties encountered in the music industry as electronic transmission of recordings has become dominant and piracy rampant, making the financial returns from sales of records insufficient to justify the cost of creating, marketing and promoting recorded music.
Technology in Marketing: An Experience Management Solution
September 29, 2008
A recent ACC Corporate Counsel survey reports that a lawyer's expertise is the single most important criterion when it comes to choosing new outside counsel. As a result, firms that are unable to quickly prove experience and expertise risk losing business and face competitive disadvantages. Here's what to do.
When and How Can Departing Lawyers Contact Clients?
September 29, 2008
The article herein addresses the related questions of when and how can departing lawyers contact clients in an ethical manner.
Law Firm Intelligence: Seven Research Resources You Need to Know
September 29, 2008
Adding free and low-cost publicly available resources to the researcher's menu of options will not only lower the overall costs of research, but will also enable the researcher to provide answers to a broader range of questions. Here are some suggested sites to use.
Professional Development: A Guide to Connecting with Potential Clients
September 29, 2008
Following are a few tips that will help you feel prepared and confident in potential business development situations.
The Place to Network: Transition Networking Strategies for Female Attorneys
September 29, 2008
A look at various up-to-date options for female attorneys.
Career Journal: Recruiting Redux: 'It Takes a Village'
September 29, 2008
While most industries recruit young talent in an organized fashion, the legal profession takes it to a whole other level. This race for talent is akin to speed-dating forums where would-be soul mates have just a fleeting moment to size up someone they may very well spend the rest of their lives with. Here's how to fix it.
Using Unbeatable Results to Generate New Business
September 29, 2008
Peter H. Klee is the biggest rainmaker at Luce Forward in San Diego, bringing in between $10- $15 million each year, and his insurance litigation practice continues to grow at a rate of 10% per year. Here is a portrait of an unbeatable record: No client represented in court by Peter has ever been found liable for breach of insurance contract, bad faith or any other tort.
Predominance Requirement for Class Certification
September 29, 2008
Recently, the U.S. Court of Appeals for the Second Circuit reversed the district court's certification of a class action by smokers alleging they were deceived by the defendant tobacco companies' marketing of so-called light cigarettes as a healthier alternative to regular, or "full-flavored," cigarettes.

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