SEC Improves e-Capital Raising
April 29, 2008
The Internet provides private companies with a cost-effective way to introduce themselves to many potential investors. It also facilitates efficient capital fundraising opportunities. That stated, the SEC revision of Rule 144 makes raising capital on the Internet easier, and cheaper. The SEC changed Rule 144 to reduce regulation of restricted securities, which, in turn, facilitates Internet capital-raising.
e-Commerce Meets American Idol
April 29, 2008
With review sites, blogs and commentary appearing everywhere online ' and who knows if anyone other than these sites' creators read them ' let's examine the legal implications of online commentary, everything from writing a review of a book you love on Amazon.com, to registering a domain name and creating a Web site.
Take Caution Before Transferring Portions of a Project (Especially to Affiliates)
April 28, 2008
Because the challenges facing a developer multiply when it no longer owns an entire project, careful planning and documentation are required in advance of any transfer. While this article addresses issues that arise when different portions of a project are owned by different parties (transfers in general), the main focus is on the issues that arise when different portions of the project are owned by affiliated parties (transfers to affiliates), primarily because those issues are easy to overlook.
Technology in Marketing: YouTube for Lawyers 101
April 28, 2008
There is no question that online video has become one of the hottest mediums on the Web. For example, a recent Accustream iMedia study found that user-generated video captured 22 billion page views in 2007. Importantly, the interest in online video is not limited to young viewers, but is also shared by a significant and growing audience of older, more educated, and more affluent viewers.
Client Speak: Understanding the Client
April 28, 2008
As someone who has operated extensively on both the buyer and seller sides of the legal profession, I'm naturally prone to preaching the 'understanding your client' doctrine as a key best practice for all marketing and business development efforts. While I've taken some pains, in this publication and elsewhere, to define what 'understanding your client' actually means, it's important to remind ourselves that the process of getting to know your client requires really in-depth listening ' and that it often presents a few genuine surprises and problems along the way.
Practice Building Skills: Straight from the GC's Mouth
April 28, 2008
One of the major mistakes the authors see attorneys and law firms make when they pitch business is that they spend too much time outlining their experience and what they can do for their client (the pitch), and they don't spend enough time asking their potential client what is important to them when hiring an attorney.
The Power of Storytelling in Your Legal Practice
April 28, 2008
So the question arises, how do attorneys when giving speeches and business presentations connect with their audience without losing themselves in legal-speak? Here are the answers.
The Pheromone of Client Service
April 28, 2008
Statements like, 'We pride ourselves on delivering outstanding levels of client service' sound great. They are the Pavlovian pablum we whip out when we meet new clients, promote ourselves on our Web sites, write the openings of our RFPs, and attract laterals. The problem is, they're just not true.
