Why Your Law Firm Should Be Investing In SEO and PPC
November 01, 2022
Search engine optimization (SEO) and pay-per-click advertising (PPC) are extremely beneficial digital marketing strategies your law firm can capitalize on. The question you may be asking yourself now is whether you should invest your marketing dollars in SEO, PPC or both.
Gender Pay Gap Widening Among Senior Marketing Professionals
November 01, 2022
A study by ALM Intelligence on the compensation of marketing and business development professionals in the legal profession found that salaries and bonuses for first-chair directors and C-suite personnel have soared over the last several years, but that the increases favored males and widened the pay gap between men and women in those roles.
Are We Over Thinking Office Return Strategies?
October 01, 2022
Routines based around 'work from home' are calcifying, and commuting, parking, sandwich shops and childcare are fading into distant memory. With each passing week, the challenge to win attorneys back into the office increases.
Can Regulation Provide Stability Through 'Cryptocurrency Winter'?
October 01, 2022
It comes as no surprise as we enter the second half of the year that the crypto winter has reinforced the perception of critics that digital currencies are "risky, flawed and unproven digital financial instruments." This article examines the impact of cybercrimes and crypto bankruptcies on the current market.
The Meaning of the 'War Exclusion Clauses' In Cyberinsurance
October 01, 2022
The Eastern European conflict is already adding stress to already strained domestic relationships in the U.S. — between businesses and cyber insurance companies. As businesses face more cyberthreats than ever before, many are seeing higher premiums. Meanwhile, insurance companies are looking for ways to skirt coverage obligations that end up proving far too expensive
Recession Proofing Your Law Firm
October 01, 2022
Whatever term the economists use to describe the slowing pace of commerce, the real question is: how do you protect your law firm's revenue stream when economic pressures are causing current and prospective clients to tighten their budgets?
How to Solve the Information Governance Groundhog Day Syndrome
October 01, 2022
Security and privacy start with good information governance, and for many firms — trying to get their information governance policy implemented feels a lot like Groundhog Day. Yes, the one with Bill Murray. Let's take a closer look.
Today's PR Tips for Law Firm Laterals
October 01, 2022
There are steps that a law firm can take to be proactive in their messaging, marketing and public relations no matter if a lawyer is leaving or joining the firm. As with many legal marketing efforts, careful planning and strategic thinking is key to ultimate success.
