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We found 6,330 results for "Marketing the Law Firm"...

Professional Development:: Creating a Successful Summer Associate Training Program
It's not a secret that a strong summer associate program is essential to attracting and retaining talent. This article provides an overview of some easy steps for creating an effective program.
Technology in Marketing: Competitive Intelligence in Law Firms
Few firms evaluate the long-term growth of competitive intelligence (CI) in firm business development, and even fewer have sought to build systematically on current efforts to create an intelligence function that can predict opportunities. This article seeks to illustrate how a law firm can build a robust intelligence function ' gathering both competitive and business intelligence ' that will provide the greatest strategic benefit over the short and long terms.
The Broken Covenant: 'Partners for Life'?
For today's young lawyers, that notion belongs to a different era, one that seems as far away as the New Deal and Tammany Hall. But it really wasn't all that long ago that this concept was the anchor of law firm life, a covenant that provided stability and security for the firm's members.
The Place to Network: Woe Is Me: Why Must I Network?
In the field of law, the resistance to networking might appear more prevalent than in other fields. Part of this resistance results from ethical constraints, but there is much to be said of networking's reputation as the unsophisticated tactic of the needy.
Career Journal: The Quest for the Ultimate Resume
Creating a 'four-color glossy' resume with an accompanying picture of yourself smiling ear to ear is going to leave a lasting impression, but not in the way you might hope. You may be thinking; 'I would never do that!' But you would be amazed at how many of your contemporaries have acted on that temptation.
Comment
The question has been asked what my motivation was in writing the most recent Op Ed about the state of law firm marketing. Simply stated, it was written to deliver a wake-up call ' so that law firm marketing does not devolve into a back room staff function but assumes it rightful role at the management table."
Business Crimes Hotline
Recent litigation of interest to you and your practice.
Potential Criminal Liability for Subprime Lending Practices
In light of the complex and opaque nature of the subprime mortgage market, government investigators are probing the valuation and disclosure decisions made by market participants at multiple levels. It is not yet clear what charges prosecutors will assert to prove fraud claims against dishonest subprime market participants.
On the Move
Who's doing what; who's going where.
The Broken Covenant: A Retrospective -- 'Partners for Life'?
This article examines the "Partners for Life" covenant and several of the factors that led to its demise.

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  • The 'Sophisticated Insured' Defense
    A majority of courts consider the <i>contra proferentem</i> doctrine to be a pillar of insurance law. The doctrine requires ambiguous terms in an insurance policy to be construed against the insurer and in favor of coverage for the insured. A prominent rationale behind the doctrine is that insurance policies are usually standard-form contracts drafted entirely by insurers.
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  • Abandoned and Unused Cables: A Hidden Liability Under the 2002 National Electric Code
    In an effort to minimize the release of toxic gasses from cables in the event of fire, the 2002 version of the National Electric Code ("NEC"), promulgated by the National Fire Protection Association, sets forth new guidelines requiring that abandoned cables must be removed from buildings unless they are located in metal raceways or tagged "For Future Use." While the NEC is not, in itself, binding law, most jurisdictions in the United States adopt the NEC by reference in their state or local building and fire codes. Thus, noncompliance with the recent NEC guidelines will likely mean that a building is in violation of a building or fire code. If so, the building owner may also be in breach of agreements with tenants and lenders and may be jeopardizing its fire insurance coverage. Even in jurisdictions where the 2002 NEC has not been adopted, it may be argued that the guidelines represent the standard of reasonable care and could result in tort liability for the landlord if toxic gasses from abandoned cables are emitted in a fire. With these potential liabilities in mind, this article discusses: 1) how to address the abandoned wires and cables currently located within the risers, ceilings and other areas of properties, and 2) additional considerations in the placement and removal of telecommunications cables going forward.
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