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We found 684 results for "Cover Story"...

Content Marketing and Web Analytics
March 28, 2012
The information generated by web analytics is a valuable tool to help lawyers and law firms plan ' and continuously improve ' their content and their online content distribution campaigns.
Advising a Whistleblower After Dodd-Frank
March 27, 2012
This article examines the retaliation protections provided by Dodd-Frank and how employment lawyers might deal with their impact.
Proposed COPPA Amendments Address Geolocation, Behavioral Ads
February 28, 2012
This article discusses COPPA generally, recent enforcement actions, and the issues surrounding the proposed amendments to the COPPA regulations, including whether COPPA's definition of "personal information" should be expanded to cover geolocation and behavioral advertising data, and what new methods of parental notice should be adopted.
Contingent Fee Intake Guidelines
February 27, 2012
In deciding whether to accept a contingent fee case, your firm should approach this issue as it would any other decision regarding an investment of the firm's resources.
An e-Cheapskate's Guide to Contracts
February 01, 2012
When confronted by contract after contract, day after day, which ones should an e-commerce executive actually read, so that she can spend some time running the business requiring all those contracts, and maybe even make some money?
How Small Firms Can Win the Marketing Marathon
January 31, 2012
At the root of marketing anxiety for small firm and solo lawyers is the perception that there are so many potential clients, so little time to reach them and so many options for pursuing them.
Maximizing Information Technology Return on Investment
January 30, 2012
No matter what the reason or replacement cycle, law firm computer technology should be a function of ROI. There is no one right or correct rate of return, but maximizing it is essential.
PR, Technology and Branding
December 28, 2011
Most, if not all, law firms have a professional presence online these days, so that is no longer a key differentiator ' but what they do with these websites is. Smart firms are moving away from static text-only websites that look just like their competitors' websites and are rarely, if ever, updated with fresh content. And they're doing something else, too: focusing on branding.
Franchisee Attorneys Share Advice
November 28, 2011
At the 34th Annual ABA Forum on Franchising, held in Baltimore in October, two veteran franchisee attorneys led a session in which they set forth the basics for protecting franchisees' rights and interests.
The Rule of the Five Ws Works in a Crisis
November 23, 2011
Today's highly charged media environment, whether it's social media or television reporters, means that a crisis plan is a priority for even the smaller law firm.

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    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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