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We found 6,330 results for "Marketing the Law Firm"...

Determining Law Firm Employee Classification Through the ABC Test
September 01, 2023
Law firms have traditionally been large consumers of contract labor for a variety of purposes. These workers are traditionally classified as independent contractors, issued a 1099 and treated as ineligible for employee benefits. In recent years, many states have started to adopt the "ABC" test to determine whether a worker should be classified as an independent contractor or an employee.
Fresh Filings
September 01, 2023
Notable court filings in entertainment law.
Canada Leads In Crypto Regulations
September 01, 2023
FTX's collapse pushed Canada's already robust cryptocurrency regulations further, offering protection to consumers and stability for compliant platforms but resulting in some major global platforms quitting the country because they weren't willing to comply.
FTC and DOJ Proposed Merger Guidelines Eye Effect On Competition
September 01, 2023
The Federal Trade Commission (FTC) and the Department of Justice (DOJ) have proposed merger guidelines that reflect the Biden administration's aggressive enforcement approach to corporate acquisitions that considers not only their effect on competition but on the labor market, antitrust attorneys said.
Online Extra: Law Firms Doubling Down On Billing Discipline Amid Demand Decline
September 01, 2023
Some large law firms are doubling down on billing discipline, as Big Law clients take longer to make payments and the legal industry continues to see demand declines.
The 5 Top Law Firm Business Development Trends of 2023
August 01, 2023
As firms strive to remain competitive in an increasingly crowded marketplace, marketing and business development professionals can and should play a critical role in driving growth and helping generate revenue.
Hidden Gems: Enliven Your Well-Being Programs By Thinking Outside the Box
August 01, 2023
Well-being at law firms has gotten boring. Sorry, but it's true. You tend to see the same topics over and over: fitness, mindfulness, substance use, etc. By thinking outside the box, you can offer well-being programs your people will find exciting, impactful, and irresistible.
Consolidation: Coming to a Firm Near You?
August 01, 2023
Automate Onboarding & Offboarding Processes for Smoother Transitions Questions about the role of AI in the legal market continue to dominate current headlines, but firm consolidation remains a big part of the transformation the industry is undergoing. And yes, technology and automation are playing key parts in this. As firms merge or acquire others to expand their capabilities and client base, a streamlined approach to attorney onboarding and offboarding has become essential.
New Report: The Expanding Influence of Legal Operations
August 01, 2023
Ari Kaplan interviewed 50 legal operations professionals to better understand how they are adapting to today's legal, business, and operations landscapes, including examining the effect of contract lifecycle management tools and the rise of analytics and artificial intelligence on their law departments.
Legal Marketers and Business Developers Are Bullish On AI
August 01, 2023
As buzz around artificial intelligence continues to grow, law firm leaders are by and large taking a cautious approach. But when it comes to the marketing and business side of the legal industry, leaders are bullish about the prospects of AI assisting their overworked teams, with many actively exploring possible applications, if not using them already.

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  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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  • Technology in Marketing: Where to Invest Your Marketing Technology Dollars
    Law firms have realized that using technology ' particularly the Internet ' is a powerful tool for creating a more level playing field to enhance their images, expand their visibility in targeted markets and drive business to their firms. However, with so many competing interests for limited marketing dollars, where should you invest your firm's resources to get the most bang for the buck?
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  • Coverage Issues Stemming from Dry Cleaner Contamination Suits
    In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.
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