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We found 6,128 results for "Marketing the Law Firm"...

Rebounding from a Layoff or Just Want to Build Your Confidence and Profile?
October 01, 2022
Law firms, along with many others, seem to have transitioned from the challenges associated with the Great Resignation to wondering whether they overhired. Some lawyers will be the victims of a layoff. Victims? And that's the problem. If you've ever been laid off, downsized, made redundant, or any other of the euphemisms for being fired, it can feel terrible.
Malpractice Claim Over Prince Tracks Is Governed by Massachusetts Law
October 01, 2022
The Mass. Appeals Court ruled that a legal malpractice claim brought by representatives of the iconic musician Prince's estate against an attorney and his firm is governed by Massachusetts, not Minnesota, law.
Is Twitter Worth the Bother?
October 01, 2022
A current question on a lot of marketers' minds: "Is Twitter worth the trouble?" For some firms, Twitter may be the best social media platform; others may not say the same. Let's discuss Twitter and whether the time and effort needed are worth it.
Are We Over Thinking Office Return Strategies?
October 01, 2022
Routines based around 'work from home' are calcifying, and commuting, parking, sandwich shops and childcare are fading into distant memory. With each passing week, the challenge to win attorneys back into the office increases.
Pondering AI Machine Learning and Copyright Fair Use
October 01, 2022
By feeding machine-learning models hundreds of copyrighted pictures to train them to identify and "read" certain concepts, companies could face violating copyright laws.
FTC Looks to Focus On Data Privacy and Competition
October 01, 2022
The Federal Trade Commission, under its current chairperson Lina Khan, has released a flurry of press releases and blogs in recent months signaling at a focused commercial surveillance "crackdown."
Duty of Candor and Good Faith With the USPTO Covers Non-Inventors and Non-Practitioners
October 01, 2022
Practitioners and non-practitioners that are associated with the examination of patents and patent applications should be vigilant about information that may be material to patentability to avoid having an issued patent be deemed unenforceable.
Recession Proofing A Law Firm
October 01, 2022
Whatever term the economists use to describe the slowing pace of commerce, the real question is: how do you protect your law firm's revenue stream when economic pressures are causing current and prospective clients to tighten their budgets?
Using Emotional Quotient to Help Lawyers Optimize Leadership and Business Development Potential
October 01, 2022
The role of emotional intelligence, also known as EQ, Emotional Quotient, is critical to the success of lawyers who are leaders in their firms. EQ can be defined as skills people use to manage their own emotions wisely, to maximize their chances of influencing others constructively, and achieve their goals. Having high emotional intelligence helps professionals build stronger relationships, reduce stress, defuse conflict, and improve job satisfaction.
Supreme Court Set to Hear Transformativeness Fair Use 'Warhol' Case
October 01, 2022
In the October 2022 Term, the Supreme Court is set to decide whether courts assessing transformativeness under the first fair-use factor of the Copyright Act may consider "the meaning of the accused work where it 'recognizably deriv[es] from' its source material." The case may profoundly affect the fair use analysis, and in turn, the scope of copyright protection for many works.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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