Navigating the Potential Traps in Licensing Content for Online Uses
October 29, 2007
Copyright owners who are considering licensing their content for online exploitations must understand that they are venturing into still largely uncharted waters with few reliable partners. It's better than it was in 2000 ' or even 2003 ' but it's still not an entirely stable environment with dangerous shoals along the route. Don't assume that words you have seen in contracts for decades have the same meaning to your online licensee as they would to a court.
Practice Tip: The Earning Capacity of Business Owners
October 29, 2007
The owner of a business can claim as lost earning capacity in a personal-injury action only the working time lost due to injuries and harm to future earning capacity, not the business' alleged profits in perpetuity.
Bluecasting or Bluespamming?
October 29, 2007
Bluetooth, the moniker of the popular wireless technology, is named after a 'Viking' king famous for having united several Scandinavian countries, at least temporarily. Bluetooth, however, was not a Viking in the popular sense ' he used cunning more often than violence to achieve his objectives. It is perhaps appropriate, then, and certainly no surprise that marketers ' e-commerce firms and their marketing reps and agents among them ' have begun using Bluetooth technologies to do some 'Viking' of their own. Bluetooth Marketing ' also called Bluespamming ' uses Bluetooth technology to reach nearby potential consumers and offer them coupons, downloads, and other product or service information.
Selling Your e-Commerce Company For Private Equity Money
October 29, 2007
Entrepreneurs have traditionally dreamed of creating family businesses that would last for generations. Certainly, everyone has seen the stickers and other marketing testifying to a firm's and its founding family's decades of service, and their stability and track record. But in today's constantly changing e-commerce world, a business often must reinvent itself several times in one generation, much less plan to last for several.
Harnessing Creativity or Creating Liability?
October 29, 2007
The growth of online social networking has not been lost on marketers, who hope to enlist Internet users in campaigns to promote their products and services. This article will appear in three installments. This first part examines the use of user-generated content ('UGC') and user participation as part of a promotion.
Gotta Go, My Cell's Ringing
October 01, 2007
I was probably the last human on the planet over 5 to get a cell phone. I didn't want one. I didn't want to be part of the Great Cell Phone Conspiracy that currently over-rides every ounce of courtesy left in even the nicest people. Of course the first time the commuter train broke down, leaving my teenaged son alone in the house with no notion where his Mom was, I bowed to the inevitable and'
Normalizing Mix Variables in Financial Data
September 28, 2007
Most law firm managers understand the importance that business analysis plays in steering a firm toward success. However, as with so many things in life, a little bit of analysis can be a dangerous thing. Management reporting processes typically collect, organize, and ultimately combine data sets from different practice areas, offices, industries, etc. Superficial reports compare aggregate characteristics (<i>e.g.</i>, top-line results) without identifying the varying components contained within the data sets and normalizing for these variables. This can lead those who examine such reports to draw misleading or even totally wrong conclusions.
Forum Non Conveniens
September 28, 2007
On July 31, 2007, the Appellate Division of the New Jersey Superior Court affirmed the forum non conveniens dismissal of pharmaceutical product liability claims filed by 95 UK plaintiffs in In re Vioxx Litigation, Docket No. A-1731-06T1. The case involved allegations asserting personal injury claims allegedly caused by defendant Merck & Co., Inc.'s anti-inflammatory medicine, Vioxx'. This is a noteworthy forum non conveniens decision that could well have ramifications outside of New Jersey, particularly in other mass tort situations.
