LAW FIRM MERGERS - WHO CARES?
April 09, 2008
LAW FIRM MERGERS - WHO CARES? is the second in our series on law firm mergers and the importance of integrating the marketing leadership from both firms as early in the process as possible. Since clients and internal stakeholders will be the most impacted,how should a firm get more people to care? Well, what do people care about? While marketing in a merger situation is not conceptually unique, it is exponentially more complicated because now…
LAW FIRM MERGERS - WHO SHOULD CARE?
April 01, 2008
LAW FIRM MERGERS - WHO SHOULD CARE? - We begin a new series on why most underachieving law firm mergers share one fundamental deficiency. Over the next several columns I'll identify a checklist to be used by the negotiating partners and marketing leadership to deal with it. The failure is to work a practicable marketing strategy into the very soul of the merger - before it happens, while it happens and after it happens. Keep in…
Book Review
March 28, 2008
A Review of "The Little Black Book on Law Firm Marketing and Business Development.
Educating Marketing Professionals on Key Financial Metrics and Measurements
March 28, 2008
Today, marketing and business development professionals need to understand law firm finance and economics. Likewise, law firm chief financial officers need a better understanding and appreciation of marketing strategies. The success of your firm will depend on how well these two disciplines work together.
Technology in Marketing: Competitive Intelligence in Law Firms
March 28, 2008
Few firms evaluate the long-term growth of competitive intelligence (CI) in firm business development, and even fewer have sought to build systematically on current efforts to create an intelligence function that can predict opportunities. This article seeks to illustrate how a law firm can build a robust intelligence function ' gathering both competitive and business intelligence ' that will provide the greatest strategic benefit over the short and long terms.
The Broken Covenant: 'Partners for Life'?
March 28, 2008
For today's young lawyers, that notion belongs to a different era, one that seems as far away as the New Deal and Tammany Hall. But it really wasn't all that long ago that this concept was the anchor of law firm life, a covenant that provided stability and security for the firm's members.
The Place to Network: Woe Is Me: Why Must I Network?
March 28, 2008
In the field of law, the resistance to networking might appear more prevalent than in other fields. Part of this resistance results from ethical constraints, but there is much to be said of networking's reputation as the unsophisticated tactic of the needy.
Career Journal: The Quest for the Ultimate Resume
March 28, 2008
Creating a 'four-color glossy' resume with an accompanying picture of yourself smiling ear to ear is going to leave a lasting impression, but not in the way you might hope. You may be thinking; 'I would never do that!' But you would be amazed at how many of your contemporaries have acted on that temptation.
Comment
March 28, 2008
The question has been asked what my motivation was in writing the most recent Op Ed about the state of law firm marketing. Simply stated, it was written to deliver a wake-up call ' so that law firm marketing does not devolve into a back room staff function but assumes it rightful role at the management table."
