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We found 6,365 results for "Marketing the Law Firm"...

Lawyer Business Development
February 04, 2008
LAWYER BUSINESS DEVELOPMENT continues the discussion of what in-house counsel expect from outside counsel during the "courting" period. I have had outside counsel tell me they were surprised by the wide range of questions they were asked during a marketing presentation. And I've also heard from in-house counsel that they were surprised at how little information the presenters really had. Pre-client meeting preparation is critical to winning a new engagement, even from a current or recent…
Lessons from Food Litigation: Managing the Interaction of Litigation, Legislation, and Regulation
February 01, 2008
A new generation of food-related litigation, and class action litigation in particular, has been launched.
What's Hot, What's Not
January 31, 2008
News about lawyers, law firms, and the latest trends in the partnership arena.
Generational Differences: Not the Only Issue
January 31, 2008
How have we become so focused on whom we hire, promote, and retain, and in the process, lost sight of the needs of the clients we serve or solicit?
Sustaining the Ethical Law Firm
January 31, 2008
This article discusses the key issues in establishing and maintaining a culture of ethical behavior through governance, leadership, and strategic direction.
Selecting Experts in Patent Cases: A Few Simple Considerations
January 31, 2008
This article discusses several simple considerations that confront a litigant when selecting experts in a typical patent case.
Who Cares About Japan?
January 31, 2008
In the first article in this series, we established that the Japanese government has taken a keen interest in rebuilding its regulatory foundation to help strengthen the country's intellectual property rights ('IPR'). The second installment explored the evolving strategies Japanese corporations have and are beginning to employ to leverage their intellectual capital. This final installment focuses on Japan's leading role in developing and enforcing international IPR, specifically within Asia.
Using a License Agreement Instead of a Lease
January 31, 2008
Given the need of landlords to be relieved of the onerous burdens and frustrations of traditional landlord-tenant litigation, a license agreement may be useful for the right business plan.This article discusses the license agreement — its limitations and its powers. It also dissects and explains when and how to use a license agreement, and the ability to effectuate self-help properly.
Climate Change: D&O Issues for Policyholders
January 30, 2008
Directors and officers are developing strategies to address the business impact of climate change and the potential financial impact of current and future greenhouse gas regulation. Among the challenges they face are how to address disclosure obligations related to these financial risks and how to maximize potential insurance coverage under directors' and officers' liability insurance policies should climate-related claims be asserted.
Professional Development: Making Rain by Being You
January 30, 2008
Lackluster business development efforts are seldom tied to that part of your practice you enjoy, the part that is ' well ' fun. After all, doesn't generating new business mean you can work on matters you really enjoy? Stop dreading networking and start focusing on those parts of your practice you adore. If you picture your ideal practice five years hence and start there, business development will become less of a chore and more of an extension of your passion.

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