In the Marketplace
March 27, 2007
Highlights of the latest equipment leasing news from around the country.
Illegal Use of Equipment
March 27, 2007
A Florida intermediate-level appellate court has held that a lessee is not relieved of its payment obligations when it discovers that it cannot lawfully utilize the leased equipment in the manner it intended. <i>De Lage Landen Financial Services, Inc. v Cricket's Termite Control, Inc.</i> While the writer is aware of similar results reached in other unreported Florida actions, this decision, the first reported decision in Florida, not only will provide assistance in dealing with similar scenarios but also exhibits the strength of standard lease clauses.
In the Spotlight
March 27, 2007
The broker provision of a lease should acknowledge the broker or brokers entitled to compensation and provide representations that the parties have not worked with any other broker in connection with the lease. Typically, the parties also agree to indemnify each other for violating these representations.
Midsize Law Firms Shift Recruiting Strategies
March 27, 2007
Big law firms are snatching up qualified graduates as quickly as law schools can churn them out. And with those schools graduating about the same number of students each year, some observers say the tightest squeeze is on midsized firms, those with 150 to 350 attorneys that also want a steady, though smaller, supply of associates each year.
Web Networks Reprogram Law Firm Marketing
March 27, 2007
Experts see social networks as the next wave of business opportunities to come from the Web ' opportunities that are being exploited by small startups and companies as large as The Coca-Cola Co.
Lawyers Should Heed Bob Dylan's Words
March 27, 2007
Bob Dylan is the most cited musician in law, according to Oklahoma City University School of Law professor Alex B. Long. Dylan has twice the judicial and scholarly citations (160) of his nearest competitor, the Beatles (74), says Long. How does that affect you?
<i>Technology in Marketing</i>: What Law Firms Can Learn from How the Swiss Sell Cheese
March 27, 2007
Law firms don't sell cheese or perfume ' they sell expertise. So how does one provide prospective clients with a 'taste' or 'spray' of something so intangible? The same question could be asked concerning existing clients. Given the marketing axiom that it is more cost-effective to generate additional business from existing clients than to sign up new accounts, how does a firm cross-sell other areas of expertise to existing clients whose exposure to the firm has been limited thus far to a single practice area?
<i>The Place to Network</i>: Creative Networking Programs to Catalyze Client Development
March 27, 2007
Networking has become extremely important for law firms, especially now that the legal business is growing more and more competitive. If your attorneys are not getting out there to stake claim to new relationships (and new matters), someone else will. Fortunately, attorneys and firm marketing professionals who are at the forefront of networking have developed innovative programs to assist attorneys in making a stranger into an acquaintance, an acquaintance into a prospect, and a prospect into a client. Ah ' the circle of life!
