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We found 6,207 results for "Marketing the Law Firm"...

China's World Trade Compliance
November 30, 2006
Board of Editors member, Prof. Usha Haley, spoke at the U.S.-China Economic and Security Review Commission Hearing on China's World Trade Compliance. In Part One, she addressed subsidies, their forms and complications. In Part Two, she covers how profitable and available those subsidies are and how profitable companies are that serve the China market.
Policy and Regulatory Outlook: 2007 ' Franchise Industry Eyes New Congress
November 30, 2006
With the recent Congressional elections returning leadership of the U.S. Senate and House to Democrats for the first time in more than a decade, the business community is keenly interested in the priorities of the new Congress. While it is apparent that Congress will initially focus on issues outside the direct domain of franchising (Iraq, Congressional ethics, etc.), numerous matters of importance to franchisors and franchisees are on the table, too.
The USA PATRIOT Act Renewed: Reassessing Money Laundering Risk in Finance Transactions
November 30, 2006
Part One of this series discussed how the federal government is stepping up its aggressive enforcement of anti-money laundering/combating the financing of terrorism ('AML/CFT'). This second installment addresses action steps for leasing and financing businesses affected by the AML/CFT program.
The Credit Agency Reform Act: What Leasing Companies Need to Know
November 30, 2006
Any equipment leasing or finance company desiring to access the debt capital markets must quickly become adept at dealing with a unique feature of that world: the credit rating and its gatekeeper, the credit rating agency. Entering this realm can be a jolt for finance officers used to the relationship-friendly, competitive environment of commercial banks. Dominated by two monoliths, Standard & Poor's and Moody's, the rating agency process is steeped in the clinical analytics of credit modeling. Rating agencies are viewed by many as academic in perspective and, to some, remote and obscure in their approach.
<b>Sales & Service Strategies:</b> Nine Ways to Provide Superior Client Service
November 30, 2006
Improving client service is especially important, as general counsels of large companies have revealed to BTI Consulting that more than two-thirds would not recommend their primary law firm, 50% plan to try a new law firm for a substantive matter this year and they plan to cut nearly 40% of their outside firms by 2008. With decreasing client loyalty, firms need to spend more time improving client service as well as building barriers to entries to other outside law firms.
Media & Communications Corner
November 30, 2006
Meet John Buchanan, Director of Global Communications at O'Melveny &amp; Myers LLP
<b><i>From the Second Annual MLF 50:</b></i> Two Standout Firms Focus on Client-Centric Marketing
November 30, 2006
Two firms from the MLF 50 are standouts in the area of client-centric marketing activities and for different reasons. <br>The first, Winston &amp; Strawn, led by Director of Business Development and Marketing Partner Barbara C. Sessions, embarked on an overall visibility campaign with an overarching theme on client-focused service and they did this via their Web site.<br>No less outstanding in harnessing client-centric based marketing is the firm of Holland &amp; Hart. In 2006, the marketing department, led by Director of Marketing Mark Beese (or as he refers to himself the 'Marketing Guy') engaged in several new initiatives; each of them intimately involving the firm's clients, with the goal of deepening Holland &amp; Hart's relationship with current clients and attracting new ones. The firm's advertising campaign has evolved to highlight innovative and successful clients as part of the Holland &amp; Hart trademark western wilderness.
The Best of MLF 2006
November 30, 2006
As 2006 comes to a close ' and in keeping with tradition ' we will take a look back at the topics that defined this past year in the areas of marketing, business development, media and, most recently, management issues.
Looking Outside the Firm for On-Point Work Product
November 29, 2006
The value of a good lawyer is not proven in redrafting maps of familiar ports, but rather it is secured by successfully navigating uncharted waters. Sophisticated purchasers of legal services understand this, and they expect today's lawyers to quickly locate, validate, update and utilize past work product where it is prudent to do so. Forward thinking firms now utilize tools to effectively mine their own documents, but I was recently introduced to an amazing concept: Why stop looking for precedent documents at your firewall, if you can just as easily access documents filed by your competitor? The ramifications of this new concept are astounding.
e-Discovery Tools and Choices
November 29, 2006
Electronic discovery software is on the move. Programs are improving, new players have been entering the market and consolidation is rampant.

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