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We found 6,256 results for "Marketing the Law Firm"...

Policy and Regulatory Outlook: 2007 ' Franchise Industry Eyes New Congress
November 30, 2006
With the recent Congressional elections returning leadership of the U.S. Senate and House to Democrats for the first time in more than a decade, the business community is keenly interested in the priorities of the new Congress. While it is apparent that Congress will initially focus on issues outside the direct domain of franchising (Iraq, Congressional ethics, etc.), numerous matters of importance to franchisors and franchisees are on the table, too.
The USA PATRIOT Act Renewed: Reassessing Money Laundering Risk in Finance Transactions
November 30, 2006
Part One of this series discussed how the federal government is stepping up its aggressive enforcement of anti-money laundering/combating the financing of terrorism ('AML/CFT'). This second installment addresses action steps for leasing and financing businesses affected by the AML/CFT program.
The Credit Agency Reform Act: What Leasing Companies Need to Know
November 30, 2006
Any equipment leasing or finance company desiring to access the debt capital markets must quickly become adept at dealing with a unique feature of that world: the credit rating and its gatekeeper, the credit rating agency. Entering this realm can be a jolt for finance officers used to the relationship-friendly, competitive environment of commercial banks. Dominated by two monoliths, Standard & Poor's and Moody's, the rating agency process is steeped in the clinical analytics of credit modeling. Rating agencies are viewed by many as academic in perspective and, to some, remote and obscure in their approach.
<b>Sales & Service Strategies:</b> Nine Ways to Provide Superior Client Service
November 30, 2006
Improving client service is especially important, as general counsels of large companies have revealed to BTI Consulting that more than two-thirds would not recommend their primary law firm, 50% plan to try a new law firm for a substantive matter this year and they plan to cut nearly 40% of their outside firms by 2008. With decreasing client loyalty, firms need to spend more time improving client service as well as building barriers to entries to other outside law firms.
Media & Communications Corner
November 30, 2006
Meet John Buchanan, Director of Global Communications at O'Melveny &amp; Myers LLP
<b><i>From the Second Annual MLF 50:</b></i> Two Standout Firms Focus on Client-Centric Marketing
November 30, 2006
Two firms from the MLF 50 are standouts in the area of client-centric marketing activities and for different reasons. <br>The first, Winston &amp; Strawn, led by Director of Business Development and Marketing Partner Barbara C. Sessions, embarked on an overall visibility campaign with an overarching theme on client-focused service and they did this via their Web site.<br>No less outstanding in harnessing client-centric based marketing is the firm of Holland &amp; Hart. In 2006, the marketing department, led by Director of Marketing Mark Beese (or as he refers to himself the 'Marketing Guy') engaged in several new initiatives; each of them intimately involving the firm's clients, with the goal of deepening Holland &amp; Hart's relationship with current clients and attracting new ones. The firm's advertising campaign has evolved to highlight innovative and successful clients as part of the Holland &amp; Hart trademark western wilderness.
The Best of MLF 2006
November 30, 2006
As 2006 comes to a close ' and in keeping with tradition ' we will take a look back at the topics that defined this past year in the areas of marketing, business development, media and, most recently, management issues.
Looking Outside the Firm for On-Point Work Product
November 29, 2006
The value of a good lawyer is not proven in redrafting maps of familiar ports, but rather it is secured by successfully navigating uncharted waters. Sophisticated purchasers of legal services understand this, and they expect today's lawyers to quickly locate, validate, update and utilize past work product where it is prudent to do so. Forward thinking firms now utilize tools to effectively mine their own documents, but I was recently introduced to an amazing concept: Why stop looking for precedent documents at your firewall, if you can just as easily access documents filed by your competitor? The ramifications of this new concept are astounding.
e-Discovery Tools and Choices
November 29, 2006
Electronic discovery software is on the move. Programs are improving, new players have been entering the market and consolidation is rampant.
Practice Tips for Document Comparison
November 29, 2006
There are a variety of products and tools available for comparing Microsoft Word documents. Within native Word, edits can be tracked using the track changes tool that, by default, marks document edits with an underline as text is inserted and a line through text that is deleted. However, many firms have a policy against using the track changes feature because of concerns about metadata. As each edit is marked, Word also notes the author of the change and the date and time the change was made. Additionally, a record of the last 10 authors is embedded in the document as well. However, metadata scrubbers have eliminated this issue by allowing users to retain tracked changes but eradicate the metadata they contain as well as remove the complete author history. Tracking changes is finding new popularity in law firms because of the metadata cleaning capability.

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  • Major Differences In UK, U.S. Copyright Laws
    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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  • The Article 8 Opt In
    The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
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  • Impact of Disney's Motion to Compel Arbitration In Scarlett Johansson's Lawsuit Over 'Day-and-Date' Release of 'Black Widow'
    Johansson alleges that, in order to generate new subscribers for Disney+, Disney intentionally interfered with her talent agreement with Disney affiliate Marvel Studios for her featured role in Black Widow — and thus allegedly induced Marvel to breach a promise in the Johansson/Marvel agreement for the film to be initially distributed in exclusive "wide theatrical release." Updated Oct. 1 to reflect a confidential settlement reached in the case.
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