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We found 722 results for "Cover Story"...

What's Your Twitter Level?
July 29, 2011
There was a time when big, respectable law firms would never use silly words like "tweet," "Twitter" and "Twitterverse," but that seems to be changing, at least for some firms. Let's look at which American firms are actively tweeting and how they are making Twitter part of their marketing strategy.
The Case of the Broken Checklist
July 28, 2011
Intellectual property rights, such as a domain name, and trademarks and copyrights, can far outweigh an e-commerce enterprise's (and other types of businesses') tangible assets in value — and must be covered in the checklists that loan officers and outside counsel review to complete loan documentation.
Med Mal News
July 27, 2011
The latest news you need to know.
Minorities and the Uninsured at Greatest Risk of Suffering Malpractice
July 27, 2011
When it comes to quality of medical care in the United States, all patients are not treated equally. Minorities, poor people and those without private insurance are more likely to receive substandard care and to suffer the consequences.
Career Journal: The Check Boxes
June 28, 2011
For many, the tough circumstances of 2009/2010 still remain, but the summer of 2011 is providing much-needed relief for legal marketing executives who may wish to consider opportunities for change.
Minimizing Client and Internal Pushback on Soft-Cost Recovery
May 26, 2011
The recovery of costs directly attributable to a client over and above the fees being charged is a common practice in the legal industry. The justification behind the practice was that clients' generated expenses were above and beyond overhead expenses and were directly attributable to the individual, as they were not included in the hourly rate charged by the firm.
Media & Communications Corner: Fueling Your Knowledge
April 22, 2011
The following tools are some of the latest to cross our radar ' and the author has found them to be remarkably useful.
Development
February 28, 2011
Commentary on a major case.
Think Big Picture for Firm Pitches
February 28, 2011
At a time of great debate on traditional versus social media and the best means of contacting prospective clients, it is worth examining the essentials of successfully pitching a reporter on your law firm's news.
Think Big Picture for Firm Pitches
December 22, 2010
At a time of great debate on traditional versus social media and the best means of contacting prospective clients, it is worth examining the essentials of successfully pitching a reporter on your law firm's news.

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    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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  • The Article 8 Opt In
    The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
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