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We found 6,273 results for "Marketing the Law Firm"...

Professional Development University: Ahead of the Curve
September 05, 2006
Why are law firm partners, associates and staff retreating? Has the battle become so intense that the commanders believe the troops need to pull back, refresh and reorganize? Or cut their losses and move on? Is it a time away from the daily grind of billable hours and client demands that provides everyone with a minute to breathe on the firm's dime? Is it reward or retribution? Is there a moment or two of professional development that will be recognized as CLE? Is it the new leadership's moment to deliver the 'new message' to a captive audience? Is it a time for partners and executives to take a few steps back so they can make greater progress on key business objectives in the coming months? This article answers those questions.
The Birth of the Inclusionary Firm
September 05, 2006
The recent death of Peter Drucker, one of America's greatest business philosophers ' a man who substantially changed the practice of American management ' brought forth an abundant burst of adoration and glorification from all corners of the business and journalistic world. Articles and memorials quoted extensively from his works.
Associate Compensation Increases
September 05, 2006
Among professional service firms, there is a definite increase in competition for talent. But competition for talent could indicate a commensurate increase in salaries and billing rates that will probably put tremendous pressure on law firms to be more efficient and effective in the delivery of legal services. This pressure will change a law firm's business model and culture. How will the staffing and business models change, and how will law firms use these trends to improve their competitive position? These issues are the focus of this article.
September issue in PDF format
September 01, 2006
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The Place to Network: Sincerely Yours
September 01, 2006
These days, a good measure of cynicism seems to be <i>de rigueur</i> for any intelligent citizen.
Listening Your Way to New Business
September 01, 2006
According to a German proverb: 'A man has two ears and one mouth so that he hears much and speaks little.' Mark Twain followed up the thought by saying: 'If we were meant to talk more than listen, we would have two mouths and one ear.' And I'll add: We were given two ears and one mouth, and they should be used in that proportion in a sales call.
Media & Communications Corner: Meet Hank Shafran ' Director of Communications at Bingham McCutchen LLP
September 01, 2006
With more than 30 years in PR, Hank Shafran has experience in all aspects of agency, governmental and corporate communications. But he has seen law firm PR, in particular, from a unique perspective with more than 10 years at Bingham McCutchen LLP, where he has worked on the PR end of six different mergers and seen the firm grow from a 175-lawyer Boston firm to a 950-attorney global firm.
Brand Identity for Law Firms: Why Is It Necessary?
September 01, 2006
Today's law firms, like many other businesses, are struggling to stand out in an increasingly crowd-ed and competitive marketplace. When it comes down to brand differentiation &mdash; or creating a brand image in the first place &mdash; most law firms struggle with how to creatively market what boils down to mostly an intellectual property service business.
Adventures in Modern Marketing
September 01, 2006
A few months ago, I was having dinner with an acquaintance, a world-famous professor at one of the most eminent business schools, who asked me: 'What's a blog?'
LexisNexisMergers: A Microsoft-esque Monoculture?
September 01, 2006
Use the once-chilling phrase 'vendor consolidation' around anyone who has been watching the enterprise software market for the past few years, and chances are you'll barely elicit a goose bump. Headline-grabbing deals such as Oracle Corporation's 2005 takeover of PeopleSoft, Hewlett-Packard's recently unveiled plan to acquire Mercury Interactive, and a host of less splashy mergers and acquisitions have gotten us used to the idea that the marketplace may well coalesce around a handful of large vendors. But in the legal-tech sector, this already long-in-the-tooth IT trend has just started teething.

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  • The Article 8 Opt In
    The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
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  • The Anti-Assignment Override Provisions
    UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?
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  • Chambers & Partners: What's New After Sale
    On Nov. 10, 2023, Abry Partners, a leading North American middle market private equity firm, announced that it had acquired Chambers & Partners for $449 million from Inflexion, the UK private equity firm that purchased Chambers in 2018. What will this mean?
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  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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  • Major Differences In UK, U.S. Copyright Laws
    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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