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We found 6,207 results for "Marketing the Law Firm"...

Short-Term Costs of Retiring a Defined Benefit Pension Plan
July 27, 2006
Jane Austen observed, in Sense and Sensibility, that 'people always live forever when there is an annuity to be paid them.' Increasingly, private employers with defined benefit (DB) pension plans that are designed to distribute benefits as annuities are adopting Ms. Austen's view.
First-Level Review: The Next Legal Service to Be Sent Offshore?
July 27, 2006
Discovery costs continue to spiral upward because of the vast amount of electronic data created daily, and the need for robust technology to reduce document sets for review, coupled with high-quality/low-cost review, is acute. <br>But the greatest success for clients, as measured by cases won and costs saved, will be realized by combining robust technology with lower-cost, offshore legal workers.
Risks of Hiring Employees from Another Firm
July 27, 2006
The scenario is a familiar one: An individual decides to leave his current employment and accept employment with a new employer. As it turns out, the employee has signed an agreement with the former employer restricting his or her right to compete with the former employer (non-compete agreement), prohibiting him or her from soliciting employees or customers of the former employer (non-solicitation agreement) and/or requiring him or her to maintain the confidentiality of the former employer's trade secret and/or proprietary information (confidentiality agreement). This article focuses on the risks faced by the new employer in hiring such an individual.
Blogging and the Workplace
July 27, 2006
You may not know about it, but it is happening: At least one, and probably more, of your business' employees has entered the 'blogosphere.' The world of blogs, or interactive diaries posted on the Internet, has expanded exponentially over the past 3 years, and 'bloggers' cannot seem to resist the urge to talk about their jobs. These sometimes quasi-journalistic postings raise a host of concerns for employers, such as protecting a hard-won public image, safeguarding confidential information, and preventing defamation of managers and co-workers. Such concerns arise because blogs can reach millions of readers long before the employer even learns about the posting.
<b><i>Online Exclusive:</b></i> Medical Professionals Demanding Better Privacy Practices from Pharmaceutical Industry
July 20, 2006
Privacy is a critical issue for medical professionals, and they are expecting pharmaceutical firms to help ensure their own privacy, as well as the privacy of personal data about their patients.
CD: Defining a Trend: What does Business Development Mean to Your Law Firm?
July 19, 2006
The results of ALM's highly-anticipated Business Development Survey
Identity Theft
July 13, 2006
Recent high-profile data breaches of online retailers, banks, government agencies, and data brokers have exposed the vast potential for damage to consumers when their personal information is illegally sold or inadvertently released into the public domain. Ironically, these breaches have occurred despite the existence of comprehensive federal and state legislative schemes aimed at safeguarding personal data.
The Power of One
June 29, 2006
Landmark research reveals that having a single individual accountable for firm-wide client service boosts profits per attorney by up to 41.2%. This article discusses the critical success factors that drive this exceptional ROI ' and learn how to define this role at your firm to deliver measurable results with lasting impact.
Alliance Marketing Can Extend Your Firm's Reach
June 29, 2006
Alliance marketing offers law firms a great way to increase their exposure to potential clients while showing off their expertise in the law to other professionals who can be a wellspring of referrals. An alliance-marketing relationship brings together lawyers with accountants, bankers, investment planners, publishers or other professionals who may want to market their services to the same potential clients. These alliances could be formed to run seminars for current and potential clients, to work together to publish articles or for creation of advertising materials.
<b>The Place to Network:</b> Making the Business Case For Gratitude
June 29, 2006
Benjamin Franklin had an odd habit: He would routinely ask for favors of his political adversaries. They were small favors ' borrowing a book, for instance ' but they were favors indeed. Why on earth would he indebt himself in this way to his enemies? Because he knew that getting people to do things for you is one of the fastest ways to get them to like you.

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