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We found 684 results for "Cover Story"...

Technology in Marketing: How to Drive Traffic to a New Niche Law Blog
July 29, 2009
Blogging is hot among lawyers, but for every lawyer who launches a new blog, only a small percentage ultimately develop high levels of traffic and a loyal leadership. The question thus arises: What does it take to successfully launch a new law blog?
Verdicts
July 29, 2009
Recent rulings of interest to you and your practice.
Bit Parts
July 23, 2009
Copyright Infringement/Parody Defense<br>Film Production Insurance/Green-Light Endorsement<br>Right of Publicity/Newsworthiness Defense
Provisions in Book Author/Studio Contracts Covering Motion Picture Sequels
July 23, 2009
Anyone following summer motion picture releases will note the seasonal prevalence of big budget sequels to successful films. In some instances, sequels are derived solely from the scripts of previously produced motion pictures (<i>e.g.</i>, <i>Terminator</i>, <i>Night at the Museum</i>). In other instances, they connect with books or book series that were made into one or more prior films (<i>e.g.</i>, <i>Harry Potter and the Half-Blood Prince</i>, <i>Angels &amp; Demons</i>). Mindful of the vast rewards that can flow from these so-called "franchises" (<i>e.g.</i>, the James Bond franchise), Hollywood studios structure their agreements with book authors to maximize their chances of creating one.
A Touch of Gray
June 29, 2009
No one enjoys clearing rights. Checking that you may use content (whether on your Web site, in a publication, or for a performance) and won't be sued over it takes time and effort. And, for e-commerce counsel clients, that means more money.
The Patent Renewals Challenge: Balancing Risk and Cost
March 31, 2009
By intelligently abandoning non-essential patents and trademarks and increasing revenue from IP sales, businesses can strengthen their balance sheets and increase competitiveness.
Spinning Out of Control<i>When Bad Things Happen to Good Marketers</i>
March 16, 2009
Every election campaign produces, among other things, media myths and bad language. During the elections of the last decade, the language was infected by a new myth called spin control. The phrase, which broke a speed record in becoming a clich' after the 1988 election, implies that a good media relations practitioner can control the nature and texture of a story in the press ' can put the right spin on it to get the journalist to tell it the spinner's way.
Spinning Out of Control<i>When Bad Things Happen to Good Marketers</i>
March 16, 2009
Every election campaign produces, among other things, media myths and bad language. During the elections of the last decade, the language was infected by a new myth called spin control. The phrase, which broke a speed record in becoming a clich' after the 1988 election, implies that a good media relations practitioner can control the nature and texture of a story in the press ' can put the right spin on it to get the journalist to tell it the spinner's way.
Spinning Out of Control<i>When Bad Things Happen to Good Marketers</i>
March 16, 2009
Every election campaign produces, among other things, media myths and bad language. During the elections of the last decade, the language was infected by a new myth called spin control. The phrase, which broke a speed record in becoming a clich' after the 1988 election, implies that a good media relations practitioner can control the nature and texture of a story in the press ' can put the right spin on it to get the journalist to tell it the spinner's way.
Spinning Out of Control<i>When Bad Things Happen to Good Marketers</i>
March 16, 2009
Every election campaign produces, among other things, media myths and bad language. During the elections of the last decade, the language was infected by a new myth called spin control. The phrase, which broke a speed record in becoming a clich' after the 1988 election, implies that a good media relations practitioner can control the nature and texture of a story in the press ' can put the right spin on it to get the journalist to tell it the spinner's way.

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