U.S. Law Firm Leasing At Record Highs
June 01, 2023
After a slump during the pandemic, U.S. law firm leasing activity hit a record level in 2022, and activity boomed during the first quarter of 2023 with leasing volume higher than in any previously recorded Q1, a new report finds.
3 Common Pitfalls Lawyers Face Without Legal Analytics
May 01, 2023
Without the right tools, even the most skilled lawyers can fall victim to common pitfalls that can cripple their performance and success. This article discusses three of these pitfalls and how legal analytics can help lawyers stay ahead of the competition and provide the best counsel to their clients.
ChatGPT & Generative AI: Everything You Need to Know, Part 2
May 01, 2023
Part Two of a Two-Part Article
Part One of this article briefly detailed what "generative AI" tools like ChatGPT are and provided an overview of key legal considerations, including by looking forward to upcoming AI-specific legislation in the EU and the U.S. Part Two looks at AI-specific laws and the path forward for firms wanting to use AI in practice.
Securing License for Internet Artificial Intelligence
May 01, 2023
The licensing of internet AI intellectual property is stymied because legal difficulties such as the proper assessment of the jurisdiction for the licensing agreement and the proper identification of the parties for the licensing agreement. However, the primary issue is that normally the licensor is a computer program, hence not a legal person.
Mapping Your Content for Potential Clients' Planning Stage
May 01, 2023
At the "unawareness" stage of the buyer's journey, potential clients may not have (or don't know they have) a legal problem that requires a lawyer. They may not be "on the road." Yet it's important to consider prospects at this stage in your content planning, in part because clients can go from "not really looking" to "considering options" very quickly when the need for legal services arises.
Assessing Your Business Development Strategies In an Uncertain Economic Climate
May 01, 2023
In an economic downturn, the easy option is to conserve and preserve cash by reducing headcount and slashing external vendors. And in the wake of recent layoffs by law firms, corporations, professional services and legal tech companies, it seems almost second nature to join your peers when the financials aren't looking so good. But is this in fact the right thing to do, especially if you want to grow?
The Evolution of Law Firm Business Development
May 01, 2023
Marketing leaders on the front lines talk about the evolution of law firm business development, and what's happening with the all-important event — in-person or online gatherings for clients and prospects.
Tips for Making Attorney Bios Difference Makers
May 01, 2023
A well-crafted bio is a critical marketing tool that can position you as an experienced professional who can solve the problems that matter to your potential clients. Attorney bio pages are one of a law firm website's most important and viewed sections; therefore, yours must be well-written and encompass your work and the work you want to attract.
The First Amendment and the Lanham Act At the Supreme Court
May 01, 2023
In March, the Supreme Court heard a blockbuster trademark case with significant implications for trademark law. After argument, reversal seems likely as questioning from the justices suggests that a long-standing precedent is unlikely to survive unscathed. But the Court also indicated concern over the broader implications of this case in the arts, entertainment, and publishing. Here's what you need to know about Jack Daniel's v. VIP Products.
