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We found 6,256 results for "Marketing the Law Firm"...

First-Level Review: The Next Legal Service to Be Sent Offshore?
July 27, 2006
Discovery costs continue to spiral upward because of the vast amount of electronic data created daily, and the need for robust technology to reduce document sets for review, coupled with high-quality/low-cost review, is acute. <br>But the greatest success for clients, as measured by cases won and costs saved, will be realized by combining robust technology with lower-cost, offshore legal workers.
Risks of Hiring Employees from Another Firm
July 27, 2006
The scenario is a familiar one: An individual decides to leave his current employment and accept employment with a new employer. As it turns out, the employee has signed an agreement with the former employer restricting his or her right to compete with the former employer (non-compete agreement), prohibiting him or her from soliciting employees or customers of the former employer (non-solicitation agreement) and/or requiring him or her to maintain the confidentiality of the former employer's trade secret and/or proprietary information (confidentiality agreement). This article focuses on the risks faced by the new employer in hiring such an individual.
Blogging and the Workplace
July 27, 2006
You may not know about it, but it is happening: At least one, and probably more, of your business' employees has entered the 'blogosphere.' The world of blogs, or interactive diaries posted on the Internet, has expanded exponentially over the past 3 years, and 'bloggers' cannot seem to resist the urge to talk about their jobs. These sometimes quasi-journalistic postings raise a host of concerns for employers, such as protecting a hard-won public image, safeguarding confidential information, and preventing defamation of managers and co-workers. Such concerns arise because blogs can reach millions of readers long before the employer even learns about the posting.
<b><i>Online Exclusive:</b></i> Medical Professionals Demanding Better Privacy Practices from Pharmaceutical Industry
July 20, 2006
Privacy is a critical issue for medical professionals, and they are expecting pharmaceutical firms to help ensure their own privacy, as well as the privacy of personal data about their patients.
CD: Defining a Trend: What does Business Development Mean to Your Law Firm?
July 19, 2006
The results of ALM's highly-anticipated Business Development Survey
Identity Theft
July 13, 2006
Recent high-profile data breaches of online retailers, banks, government agencies, and data brokers have exposed the vast potential for damage to consumers when their personal information is illegally sold or inadvertently released into the public domain. Ironically, these breaches have occurred despite the existence of comprehensive federal and state legislative schemes aimed at safeguarding personal data.
The Power of One
June 29, 2006
Landmark research reveals that having a single individual accountable for firm-wide client service boosts profits per attorney by up to 41.2%. This article discusses the critical success factors that drive this exceptional ROI ' and learn how to define this role at your firm to deliver measurable results with lasting impact.
Alliance Marketing Can Extend Your Firm's Reach
June 29, 2006
Alliance marketing offers law firms a great way to increase their exposure to potential clients while showing off their expertise in the law to other professionals who can be a wellspring of referrals. An alliance-marketing relationship brings together lawyers with accountants, bankers, investment planners, publishers or other professionals who may want to market their services to the same potential clients. These alliances could be formed to run seminars for current and potential clients, to work together to publish articles or for creation of advertising materials.
<b>The Place to Network:</b> Making the Business Case For Gratitude
June 29, 2006
Benjamin Franklin had an odd habit: He would routinely ask for favors of his political adversaries. They were small favors ' borrowing a book, for instance ' but they were favors indeed. Why on earth would he indebt himself in this way to his enemies? Because he knew that getting people to do things for you is one of the fastest ways to get them to like you.
<b>Technology In Marketing: </b> CRM: How Lawyers Can Benefit
June 29, 2006
Lawyers work hard, graduate from law school, and survive the grueling years of being an associate. Over time, they network, build a healthy book of business and a steady flow of referrals. Lawyers who hail from the GenX or GenY tribe are intimately comfortable with technology and probably own a Blackberry or Treo so they can be in touch and stay organized. But unless they plan to practice solo for the rest of their lives, they're likely to run into Client Relationship Management (CRM) technology.

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  • Major Differences In UK, U.S. Copyright Laws
    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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  • The Article 8 Opt In
    The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
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  • Impact of Disney's Motion to Compel Arbitration In Scarlett Johansson's Lawsuit Over 'Day-and-Date' Release of 'Black Widow'
    Johansson alleges that, in order to generate new subscribers for Disney+, Disney intentionally interfered with her talent agreement with Disney affiliate Marvel Studios for her featured role in Black Widow — and thus allegedly induced Marvel to breach a promise in the Johansson/Marvel agreement for the film to be initially distributed in exclusive "wide theatrical release." Updated Oct. 1 to reflect a confidential settlement reached in the case.
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