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We found 6,330 results for "Marketing the Law Firm"...

Short-Term Costs of Retiring a Defined Benefit Pension Plan
Jane Austen observed, in Sense and Sensibility, that 'people always live forever when there is an annuity to be paid them.' Increasingly, private employers with defined benefit (DB) pension plans that are designed to distribute benefits as annuities are adopting Ms. Austen's view.
First-Level Review: The Next Legal Service to Be Sent Offshore?
Discovery costs continue to spiral upward because of the vast amount of electronic data created daily, and the need for robust technology to reduce document sets for review, coupled with high-quality/low-cost review, is acute. <br>But the greatest success for clients, as measured by cases won and costs saved, will be realized by combining robust technology with lower-cost, offshore legal workers.
Risks of Hiring Employees from Another Firm
The scenario is a familiar one: An individual decides to leave his current employment and accept employment with a new employer. As it turns out, the employee has signed an agreement with the former employer restricting his or her right to compete with the former employer (non-compete agreement), prohibiting him or her from soliciting employees or customers of the former employer (non-solicitation agreement) and/or requiring him or her to maintain the confidentiality of the former employer's trade secret and/or proprietary information (confidentiality agreement). This article focuses on the risks faced by the new employer in hiring such an individual.
Blogging and the Workplace
You may not know about it, but it is happening: At least one, and probably more, of your business' employees has entered the 'blogosphere.' The world of blogs, or interactive diaries posted on the Internet, has expanded exponentially over the past 3 years, and 'bloggers' cannot seem to resist the urge to talk about their jobs. These sometimes quasi-journalistic postings raise a host of concerns for employers, such as protecting a hard-won public image, safeguarding confidential information, and preventing defamation of managers and co-workers. Such concerns arise because blogs can reach millions of readers long before the employer even learns about the posting.
<b><i>Online Exclusive:</b></i> Medical Professionals Demanding Better Privacy Practices from Pharmaceutical Industry
Privacy is a critical issue for medical professionals, and they are expecting pharmaceutical firms to help ensure their own privacy, as well as the privacy of personal data about their patients.
CD: Defining a Trend: What does Business Development Mean to Your Law Firm?
The results of ALM's highly-anticipated Business Development Survey
Identity Theft
Recent high-profile data breaches of online retailers, banks, government agencies, and data brokers have exposed the vast potential for damage to consumers when their personal information is illegally sold or inadvertently released into the public domain. Ironically, these breaches have occurred despite the existence of comprehensive federal and state legislative schemes aimed at safeguarding personal data.
The Power of One
Landmark research reveals that having a single individual accountable for firm-wide client service boosts profits per attorney by up to 41.2%. This article discusses the critical success factors that drive this exceptional ROI ' and learn how to define this role at your firm to deliver measurable results with lasting impact.
Alliance Marketing Can Extend Your Firm's Reach
Alliance marketing offers law firms a great way to increase their exposure to potential clients while showing off their expertise in the law to other professionals who can be a wellspring of referrals. An alliance-marketing relationship brings together lawyers with accountants, bankers, investment planners, publishers or other professionals who may want to market their services to the same potential clients. These alliances could be formed to run seminars for current and potential clients, to work together to publish articles or for creation of advertising materials.
<b>The Place to Network:</b> Making the Business Case For Gratitude
Benjamin Franklin had an odd habit: He would routinely ask for favors of his political adversaries. They were small favors ' borrowing a book, for instance ' but they were favors indeed. Why on earth would he indebt himself in this way to his enemies? Because he knew that getting people to do things for you is one of the fastest ways to get them to like you.

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  • The 'Sophisticated Insured' Defense
    A majority of courts consider the <i>contra proferentem</i> doctrine to be a pillar of insurance law. The doctrine requires ambiguous terms in an insurance policy to be construed against the insurer and in favor of coverage for the insured. A prominent rationale behind the doctrine is that insurance policies are usually standard-form contracts drafted entirely by insurers.
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  • Abandoned and Unused Cables: A Hidden Liability Under the 2002 National Electric Code
    In an effort to minimize the release of toxic gasses from cables in the event of fire, the 2002 version of the National Electric Code ("NEC"), promulgated by the National Fire Protection Association, sets forth new guidelines requiring that abandoned cables must be removed from buildings unless they are located in metal raceways or tagged "For Future Use." While the NEC is not, in itself, binding law, most jurisdictions in the United States adopt the NEC by reference in their state or local building and fire codes. Thus, noncompliance with the recent NEC guidelines will likely mean that a building is in violation of a building or fire code. If so, the building owner may also be in breach of agreements with tenants and lenders and may be jeopardizing its fire insurance coverage. Even in jurisdictions where the 2002 NEC has not been adopted, it may be argued that the guidelines represent the standard of reasonable care and could result in tort liability for the landlord if toxic gasses from abandoned cables are emitted in a fire. With these potential liabilities in mind, this article discusses: 1) how to address the abandoned wires and cables currently located within the risers, ceilings and other areas of properties, and 2) additional considerations in the placement and removal of telecommunications cables going forward.
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