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How Small Firms Can Win the Marketing Marathon
January 31, 2012
At the root of marketing anxiety for small firm and solo lawyers is the perception that there are so many potential clients, so little time to reach them and so many options for pursuing them.
Maximizing Information Technology Return on Investment
January 30, 2012
No matter what the reason or replacement cycle, law firm computer technology should be a function of ROI. There is no one right or correct rate of return, but maximizing it is essential.
PR, Technology and Branding
December 28, 2011
Most, if not all, law firms have a professional presence online these days, so that is no longer a key differentiator ' but what they do with these websites is. Smart firms are moving away from static text-only websites that look just like their competitors' websites and are rarely, if ever, updated with fresh content. And they're doing something else, too: focusing on branding.
Franchisee Attorneys Share Advice
November 28, 2011
At the 34th Annual ABA Forum on Franchising, held in Baltimore in October, two veteran franchisee attorneys led a session in which they set forth the basics for protecting franchisees' rights and interests.
The Rule of the Five Ws Works in a Crisis
November 23, 2011
Today's highly charged media environment, whether it's social media or television reporters, means that a crisis plan is a priority for even the smaller law firm.
Cameo Clips
October 28, 2011
COPYRIGHT INFRINGEMENT/GRAND RIGHTS IN PLAYS<br>DIGITAL DISTRIBUTION/SONG ROYALTIES
e-Closings: When Convenience Creates Inconvenience ' and Complexity
September 28, 2011
Thanks to the Internet, e-closings (and traditional closings) have become quite streamlined. The most sophisticated deals are done in virtual deal rooms that allow multiple parties secure, controlled access to documents and procedures for signing the documents. But there is a definite negative impact.
What's Your Twitter Level?
July 29, 2011
There was a time when big, respectable law firms would never use silly words like "tweet," "Twitter" and "Twitterverse," but that seems to be changing, at least for some firms. Let's look at which American firms are actively tweeting and how they are making Twitter part of their marketing strategy.
The Case of the Broken Checklist
July 28, 2011
Intellectual property rights, such as a domain name, and trademarks and copyrights, can far outweigh an e-commerce enterprise's (and other types of businesses') tangible assets in value &mdash; and must be covered in the checklists that loan officers and outside counsel review to complete loan documentation.
Med Mal News
July 27, 2011
The latest news you need to know.

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