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We found 6,273 results for "Marketing the Law Firm"...

Involuntary Bankruptcy: A Useful Tool for Lessors and Creditors
February 28, 2006
Bankruptcy." To many creditors this term is understood to mean a lost cause, a write-off and the end of the collection process. To other creditors, including those that appropriately use the filing of an involuntary bankruptcy petition, bankruptcy can mean the beginning of a successful strategy. Many of the benefits leasing creditors and others derived from the filing of an involuntary bankruptcy petition against a delinquent customer under the former Bankruptcy Code are preserved in the Bankruptcy Abuse Prevention and Consumer Protection Act of 2005 ("BAPCPA"), with some favorable additions. Used intelligently, and in the right situation, the filing of an involuntary bankruptcy petition can still be a useful tool.
In The Marketplace
February 28, 2006
Highlights of the latest Equipment Leasing news from around the country.
Perfect 10 Racks Up Preliminary Injunction Against Google
February 28, 2006
Google's popular image search service might be in legal jeopardy. A Los Angeles federal judge ruled last month that the Internet search engine's image search feature, which displays thumbnail versions of images found on other Web sites, probably infringed a Web pornographer's copyrights. In a 48-page preliminary ruling, U.S. District Judge A. Howard Matz reluctantly sided with Perfect 10, a Beverly Hills, CA, adult entertainment publisher, in its copyright claim against the Internet search giant.
12 Angry Surfers: Mock Trials Go Online
February 28, 2006
A growing group of lawyers are seeking quicker, cheaper ways to get feedback about their cases. With technology already providing much in the way of trial support, it seems only natural that virtual communication has begun filling the mock jury gap.
Oh, Canada!
February 28, 2006
In some quarters, there is the misperception that Canadian law firms lag behind their American counterparts when it comes to marketing practices, but in fact Canadian firms are no less sophisticated at marketing. They simply operate in an environment that is vastly different. Based on conversations with various Managing Partners, Chief Operating Officers, Chief Marketing Officers and other legal industry insiders it is clear that the marketing of Canadian law firms suffers more from the structure of the Canadian sector than from any specific approach to marketing.
THE MLF Canadian 20
February 28, 2006
For the first time, <i>Marketing The Law Firm</i> will present the MLF Canadian 20 ' The Top 20 Canadian Law firms in the areas of Marketing and Communications. This listing will bring to bear all the achievements that our friends and colleagues to the North have been so diligently working on in terms of their marketing and communications programs.
<b>Op-Ed:</b> The Year of the Dinosaur: Being Oblivious to the Obvious
February 28, 2006
What's in a name? Apparently nothing! Over the past several months, we have seen many top rainmakers leave firms that are considered to be the "creme de la creme" of the profession for "greener" pastures and assurances that they can continue to practice law, keep their clients and remain viable. There is no surprise to this trend that can be summed us as follows: Money talks and, in some cases, mandatory retirement walks. <br>What makes this trend all the more interesting is the fact that coupled with these departures is a sense that the firms from which the partners are leaving seem to be oblivious to the obvious: You, and you know who you are, have become irrelevant and for lack of better terminology ' You are a dinosaur!
Sorting Through Your Marketing Options
February 28, 2006
With 2006 in gear, your firm should be well into its marketing budget. In all likelihood, you have made decisions to sponsor events, renew existing advertising and the like. As a primer to making those decisions a little less intimidating, I thought it might be useful for me to share a personal experience.
Note From The Editor
February 28, 2006
Our esteemed Editor-in-Chief talks about this issue and presents the first MLF Canadian 20.
<b>Book Review:</b> Weekly Reminders for Revenue-Focused Leaders
February 28, 2006
There are lots of "How To" Books out there for lawyers on subjects ranging from going solo to building six figure books of business. I have read many of them and frankly there comes a time when it all becomes something akin to "yadda, yadda, yadda"! Now, however, comes something quite unique ' a small (7" x 5") top spiral bound "stand-up" booklet of weekly reminders. As the author, David Freeman, indicates in his cover note the booklet is "designed to show lawyer leaders how to grow their practice group; motivate lawyers to act on personal and group initiatives; and create a sustainable culture of business development."

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