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We found 6,128 results for "Marketing the Law Firm"...

The Importance of ISO Certification for Law Firms
May 01, 2022
ISO certification is not just a critical way to ensure your firm's security; it's increasingly important for any firm that wants to maintain a competitive advantage in today's legal market.
Cybersecurity Concerns Grow In Russia's War
May 01, 2022
After a raft of debilitating Western sanctions on Russia and the exodus of global firms from Moscow, Russia-originating cyber attacks are a growing concern among law firms, as the war delivers the loudest reminder yet to both firms and their clients that they must be prepared.
Know When to Hold 'Em And Know When to Fold 'Em: 4 Questions to Ask When Thinking of Merging
May 01, 2022
Deciding to merge is a process that is best undertaken when a firm has as much information as possible about what their objectives and desired outcome is. Developing that information is best achieved by answering four questions.
Using Process Improvement and LPM for Competitive Advantages in Pricing and Fee Arrangements
May 01, 2022
This article explores the connection between process improvement, project management, and pricing. Clients want budget predictability, options in fee arrangements, and value. The firms that do this well, regardless of their size or location, will have the competitive advantage.
Hallmarks of Highly Successful Coaching Programs
May 01, 2022
How well does your attorney coaching program stack up? Here are six pillars to self-assess whether your informal or formal business development coaching and training programs are working.
New Workplace Strategies for Commercial Real Estate Companies
May 01, 2022
Almost every company is rethinking workplace strategy in the wake of the pandemic — and commercial real estate companies, which are office users in their…
New Approaches to Outsourced Labor
May 01, 2022
Employees are the lifeblood of an organization. Companies, including law firms, are rightfully attempting to navigate what the past two years have meant to the labor force and make sense of the changes to the landscape so that they can successfully manage their businesses. Included in this mix are outsourcing service providers.
Trademark Coexistence May Become a Necessity As Market for Trademarks Grows
May 01, 2022
Trademark publication can be an anxious part of the application process, with fear of aggressive opposition and costly proceedings looming in the background. But many oppositions, whether they are only threatened or actually filed, afford the applicant a discussion with the opposer that can ultimately be helpful in nonobvious ways.
Reframing 101: How to Use 'Yes' and 'No' for Negotiation Breakthroughs
May 01, 2022
When you're negotiating, being able to reframe — to change your perspective and approach an issue through a new lens — is critical to getting your needs and wants met.
The Biden Administration's 2023 Budget: Déjà Vu All Over Again
May 01, 2022
The Treasury's Greenbook commenting and explaining budget recommendations for FY 2023 raises warnings of tax increases. But what are the odds Congress passes anything before the midterm elections this November? This article presents a summary of the proposed tax increases and the likelihood of these provisions being enacted into law.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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