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We found 749 results for "Cover Story"...

When the Virtual Storefront Is the Home Front
October 27, 2010
One of the virtues of e-commerce has always been its low barrier to entry. For little investment of time or money, anyone can set up shop online, whether selling advice or widgets. But can something so easily accomplished really be a business? Will an entrepreneur run something out of her spare bedroom the same way as if she had venture capitalists peering over her shoulders, demanding a business plan, financial statements, budgets, marketing plans and everything that a bricks-and-mortar retailer has (except the expense of leasing space)? If not, she may treat it as just another hobby, something to handle in her free time.
The Business of Branding: Happy Alums
September 30, 2010
Beginning with this issue and appearing bi-monthly, we welcome Moir' Marketing Partners as regular columnists for The Business of Branding.
Pay Attention, Counsel!
September 28, 2010
As students returned to school recently, many may have been looking ahead to their next day off. And today, there are so many online schools that e-commerce executives are turning the chorus of Alice Cooper's classic 1972 schoolboy anthem "School's Out" ' "School's out forever" ' into reality by turning school into another form of e-commerce.
Crowdsourcing the Law
September 27, 2010
The Internet's completely over, the musician once-again known as Prince declared this summer. If so, I am at a loss to explain the ongoing emergence of innovative Web sites such as Spindle Law, a new site that is reconfiguring the traditional legal treatise to make it better fit a "Web 2.0" world.
Crowdsourcing the Law
August 30, 2010
The Internet's completely over, the musician once-again known as Prince declared this summer. If so, I am at a loss to explain the ongoing emergence of innovative Web sites such as Spindle Law, a new site that is reconfiguring the traditional legal treatise to make it better fit a "Web 2.0" world.
Unauthorized Uses of Music in Campaign Ads
August 20, 2010
Lawrence Y. Iser, a partner in Los Angeles's Kinsella, Weitzman, Iser, Kump &amp; Aldisert LLP, served as attorney for Jackson Browne in the McCain litigation and is counsel to musician David Byrne in a pending action against Florida Governor Charlie Crist that was filed after Crist used the Talking Heads' song and recording "Road to Nowhere" in Crist's campaign ad for the U.S. Senate. In the Q&amp;A that follows, Iser responds to questions from <i>Entertainment Law &amp; Finance</i> Editor-in-Chief Stan Soocher about litigation and related issues regarding music in political ads.
10 Questions for Kim Eisler
July 29, 2010
Nick Gaffney, a partner at Infinite Public Relations in San Francisco, recently had an exclusive interview with Mr. Kim Eisler, author of "Masters of the Game: Inside the World's Most Powerful Law Firm."
Valuing Payments in Lieu of WARN Notice
July 29, 2010
Employers often fail to take into account all elements of compensation and benefits when valuing payments in lieu of notice. This article addresses certain elements of such payments that are often overlooked.
I Caught It ' Can I Keep It? <b><i>Keeping Your Client Out of the Competitive Pool</i></b>
July 16, 2010
The conventional wisdom is that it costs more to get a new client than to keep an old one. And for once, the conventional wisdom is correct. Yet, many professionals too readily take clients for granted. Or don't look for opportunities to increase revenues from perfectly satisfied clients.
I Caught It ' Can I Keep It? <i><b>Keeping Your Client Out of the Competitive Pool</i></b>
July 16, 2010
The conventional wisdom is that it costs more to get a new client than to keep an old one. And for once, the conventional wisdom is correct. Yet, many professionals too readily take clients for granted. Or don't look for opportunities to increase revenues from perfectly satisfied clients.

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