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We found 6,128 results for "Marketing the Law Firm"...

Rebranding Your Law Firm? Read This First
May 01, 2022
If your firm is making substantive changes, a rebrand helps to communicate that internally and externally.
7 Post-Pandemic Commercial Property Tax Tips
May 01, 2022
As post-pandemic market values fluctuate due to higher prices, property owners need to adopt strategies to keep their assessed property values down. As we emerge from COVID-19 here are seven key considerations to minimize property tax assessments even as prices increase.
Thinking About PR In Law Firm Responses to the War In Ukraine
April 01, 2022
The Russian invasion of Ukraine and the ongoing war bring up an interesting conundrum for law firms with business ties to Russia. It also sheds new light on the pattern of law firms (and other corporations) speaking out about social causes and events with significant societal implications. A law firm's actions can have PR implications, particularly when it comes to what is or is not communicated to stakeholders and the media.
It's Time for Post-Pandemic Law Firm Retreats
April 01, 2022
After two years of cancelled, postponed or virtualized versions, in-person retreats are finally back. It's time to refresh ourselves on why and how to run a safe and healthy in-person retreat.
Avoid These 7 Mistakes to Not Seem 'Salesy'
April 01, 2022
It doesn't take much to be perceived as 'salesy.' A poorly-timed question, over-confidence, or a little too much enthusiasm can sour your prospect on you. Being perceived as salesy can create obstacles to winning the engagement. Fortunately, it's easy to avoid being salesy. Simply, avoid creating sales pressure.
Racial Equity Audits Create Accountability for DEI Programs
April 01, 2022
As intolerance for inequities in policing and the workplace grew, corporations across the nation pledged their commitment to transform their hiring, promotion, and retention practices to foster inclusion for personnel at all levels. Whether organizations have made good on these commitments is an open question. Racial Equity Audits have emerged as a promising method for answering that question and addressing identified shortcomings.
Why Hire a Fractional CMO?
April 01, 2022
A fractional CMO is an outsourced marketing executive that can perform all the functions of a chief marketing officer, including strategy, planning and implementation, without a company having to commit to a long-term, full-time salary.
Use Marketing and Biz Dev Content for Cross-Selling Success
April 01, 2022
If you're unsure about how to get your cross-selling efforts going, marketing and business development content, in all of its forms, is your secret weapon for cross-selling your firm's services.
You Won't Know It When You See It: The Challenges of Fabricated Evidence in the Digital Age
April 01, 2022
How significant is the threat of fabricated digital evidence that can alter the outcome of a case? In today's wired workplace, it's considerable.
Attorneys Forecast Legal Challenges In NFTs
April 01, 2022
As nonfungible tokens, or NFTs, continue to grow in popularity through cryptocurrency purchase, sale and trade online, opportunities for entertainment attorneys in the emerging industry also are booming. For this article, attorneys shared how they're grabbing hold of NFT-related work and the challenges they foresee.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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